thyssenkrupp Builds One-Stop Mobile Recruitment Platform, Accelerates Internal Referrals

By launching an official WeChat recruitment account, integrating major channels, and introducing a points-based incentive program, MoSeeker helped thyssenkrupp simplify the resume management process and spark greater enthusiasm for employee referrals. After going live, the platform attracted significant candidate attention, increased job visibility and resume submissions, and transformed referrals into the main recruitment channel.

Employer Profile

thyssenkrupp is an international industrial and technology company. Since October 1, 2023, the business activities have been bundled into five segments: Automotive Technology, Decarbon Technologies, Materials Services, Steel Europe and Marine Systems. Backed by extensive technological know-how, the businesses develop cost-effective and resource-friendly solutions to the challenges of the future. China is one of thyssenkrupp’s most important overseas markets. thyssenkrupp China has more than 20 operating companies in the region.

Industry: Manufacturing

Employees: 98,000

“With MoSeeker’s internal referral application and the power of the WeChat social network, thyssenkrupp engaged as many colleagues as possible in the internal referral program—even for large-scale frontline technician hiring in third- and fourth-tier cities. MoSeeker also ensured seamless and secure integration between our global recruitment system and local job portals, significantly boosting our team’s efficiency.”

Jia Wei

Head of Global Function Team Sourcing and Recruitming China, thyssenkrupp

Challenge

HR needed to log into multiple platforms to review resumes, making resume management labor-intensive and time-consuming.
Referral channels were too fragmented, limiting effective job promotion.
Employee participation and motivation for referrals were generally low; when recruitment needs arose, internal referrals could not be effectively mobilized.

Solution

Creation of the official WeChat recruitment account, “thyssenkrupp Recruitment.”
MoSeeker ATS provided seamless integration across all recruitment channels, realizing unified management through technology.
Launch of the MoSeeker points and rewards system to record and incentivize employee referral efforts.

Impact

After the recruitment WeChat official account went live, it quickly gained more than 23,000 followers, accumulated 230,000 job views, and received 3,000 resumes submitted through the platform.
The number of employee referrals rose markedly, with referrals accounting for 80% of all resumes received.
ATS channel integration drastically reduced the time HR spent reviewing resumes across different channels.

WeChat Job Views

Ratio of Referral Resumes

WeChat Job Views

Ratio of Referral Resumes

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