Employer Brand

Engraved in Minds

55%

Recruitment costs reduced by

28%

Turnover rate reduced by

20%

Employee satisfaction increased by

EVP Customization

Through research and data analysis, we identify core messages that companies wish to convey to talent and develop a powerful EVP. We achieve talent lifecycle construction with a closed loop of attraction, recruitment, onboarding, and retention. Leveraging multimedia formats ensures a deeper impression and recognition of the EVP among candidates.

Employer & Talent Insights

By analyzing extensive B2B and B2C user data, we gain deep insights into differences in talent perception across industries and the connections between companies and talent. Our professional perspective allows us to accurately capture trends in talent acquisition and employer branding, empowering organizations to make informed decisions.

Integrated Marketing

We combine diverse marketing approaches, bridging internal and external communications, and leveraging both online and offline strategies. This mutually reinforces employer brands and EVPs. With a differentiated EVP, we drive word-of-mouth marketing, create positive work experiences, inspire employee potential, and encourage staff to become brand advocates, attracting attention in the talent market.

Corporate Culture Activities

We organize internal events to bring employees closer, promote information sharing, and gather feedback. These initiatives strengthen team cohesion, energize individuals, and transform passive motivation into active engagement. By sustaining and reinforcing positive behaviors, we help enhance employee skills and support career development pathways.

Social Media Operations

We help companies operate official recruitment accounts on social platforms in China such as WeChat, RedNote, and Bilibili. Fragmented employer stories are converted into high-quality employer branding content—ranging from articles and infographics to videos. We also provide layout, creative design, video production, and basic maintenance services.

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Diverse Content

By leveraging social media platforms and employer branding themes, we create a wide variety of high-quality content to maximize communication impact. This not only deepens candidates’ understanding of company culture but also strengthens emotional bonds with potential applicants.

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Tailored Solutions

We base our employer branding promotion plans on each company’s needs, ensuring that all messaging aligns with corporate identity. Personalized marketing and PR campaigns enhance brand visibility and win widespread goodwill from both prospective talent and current employees.

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Tracking & Optimization

Using data tracking and analysis, we evaluate the effectiveness of employer brand campaigns and provide practical optimization recommendations. This enables organizations to adjust their employer branding strategies precisely, keep pace with market changes, and continuously improve recruitment outcomes.

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In-depth Insights

Utilizing extensive data and resources, we analyze talent perspectives within the industry and employer connections. This enables organizations to accurately grasp the current talent acquisition landscape and provides targeted guidance for employer branding strategies, empowering swift, effective decision-making in complex situations.