Goodyear China Launches Digital Transformation of Local Talent Acquisition and Management

Goodyear China encountered compatibility issues with its systems and data flows, which limited the productivity of its local hiring team. By creating a customized recruitment portal, MoSeeker integrated Goodyear’s ATS to connect overseas and China-based systems. This solution fully digitalized recruitment processes, simplified operations, ensured data compliance, and enhanced both talent acquisition effectiveness and candidate experience.

Employer Profile

Goodyear is a leading technology-driven mobility company dedicated to developing and delivering cutting-edge products and services that set new standards in technology and performance for the industry. Goodyear employs approximately 4,000 people across Greater China and currently operates three factories located in Dalian, Kunshan, and Qingdao. In response to the needs of the local market, Goodyear has established R&D centers in Dalian and Kunshan, focusing on developing superior products tailored to the Greater China region.

Industry: Manufacturing

Employees: 72,000

“It’s an very important milestone to our HR digital transformation. Thousands of thanks for your collaboration and support to make integration happen!”

Goodyear China

Challenge

For multinational corporations, balancing the consistency of global systems with the efficiency of local recruitment is a common challenge faced by many foreign enterprises in China. Goodyear has established a global talent management system for HR teams worldwide. However, like many foreign companies, these overseas systems are not always user-friendly in China—they cannot be seamlessly integrated with WeChat or major local job boards, and data flows are often inefficient, which hampers the productivity and results of the recruitment team in China.

Solution

We first built a official career website and WeChat recruitment system for Goodyear, developing them into official job portals and employer branding platforms open to a wide range of candidates. Based on this foundation, we designed and implemented an integrated solution using MoSeeker ATS recruitment management system as the central hub.

On one hand, this system connects directly to Goodyear’s global talent management platform used by headquarters; on the other, it is fully tailored to the Chinese recruitment market—matching the job search habits of local candidates and complying with data privacy and cross-border data regulations. This upgrade enables Goodyear China to significantly improve the digitalization, flexibility, and compliance of its recruitment processes. Key features include:

Quick Job Posting: Instantly post jobs to Goodyear’s official WeChat account, website, and major domestic job boards.
Automatic Resume Collection: Seamlessly gather and, if required, return candidates’ resumes submitted through other recruitment channels.
Filtered Resume Transfer: HR can use MoSeeker ATS to screen resumes as needed and then upload selected profiles to headquarters, ensuring compliance with cross-border data transfer quota regulations.

Impact

This solution enables all core recruitment processes at Goodyear to be completed online, dramatically increasing efficiency and reducing the complexity of HR operations. It also ensures that all corporate resources and data are securely archived online. Equally important, as every resume synced from external recruitment channels requires candidate consent, the solution strengthens the protection of personal information and privacy, further enhancing regulatory compliance in recruitment.

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