EY Harnesses WeChat to Activate Passive Candidates, Achieving a 50% Referral Success Rate
Leveraging the extensive reach of WeChat, we tailored a recruitment portal, employee referral system, and AI recruitment chatbot for Ernst & Young (EY). The recruitment portal serves as a hub to promote job openings and the employer brand, while WeChat-based referrals enable employees to tap into their networks and facilitate viral job sharing. Combined with the AI chatbot, this solution takes recruitment process digitalization to a new level.
Employer Profile
EY is a global leader in audit, consulting, tax, and transaction advisory services, and one of the “Big Four” accounting firms. Leveraging deep business and industry insights, EY helps clients seize new opportunities, assess and manage risks, and achieve responsible growth. Its high-performing interdisciplinary teams support clients in meeting regulatory requirements, keeping investors informed, and satisfying stakeholder needs. In 1981, EY became one of the first international professional services firms permitted to operate in Mainland China.
Industry: Professional Services
Employees: 400,000
“MoSeeker is a key partner for EY China. Through MoSeeker, EY successfully issued hundreds of offers in 2018, many to high-quality passive candidates who are difficult to reach through traditional channels. MoSeeker also established a seamless integration between our Taleo system and local job boards.”
Challenge
- EY sought to more efficiently communicate its employer brand value to attract top talent.
- The company aimed to free up HR resources for more strategic recruitment management and analysis, generating greater value.
- EY wanted to advance the digital transformation of its recruitment processes.
Solution
- A “Career Story” section was created on EY’s official WeChat recruitment account, vividly showcasing the employer brand and promoting EY’s image.
- A comprehensive intelligent referral system was developed, leveraging employees’ social networks to maximize job visibility.
- An exclusive smart recruitment chatbot was customized for EY, enabling real-time responses to candidate inquiries during peak recruitment periods.
Impact
- In just six months, job exposure on EY’s WeChat recruitment platform reached 200,000 views, with referral success rates as high as 50%.
- Enabled by this digital solution, EY issued hundreds of offers in a single year.
- The dedicated recruitment chatbot responded to nearly 30,000 candidate queries in six months, saving EY over 1,000 labor hours.
Job Views in 6 Months
%
WeChat Referral Success Rate
Hours Saved by Chatbot
Job Views in 6 Months
%
WeChat Referral Success Rate
Hours Saved by Chatbot
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