Employer Profile

This major entertainment company has established resort destinations around the world, and has also developed large-scale, modern service industry projects in China through international collaboration. The resort features theme parks, resort hotels, recreation areas, shopping and dining districts, as well as leisure and entertainment facilities, attracting visitors from all over the world.

Industry: Entertainment

Employees: 1,000 – 5,000

Challenge

The entertainment group faces ongoing demand to recruit large numbers of frontline employees to work in the park. The resort follows a unique process: initial screening of candidates is followed by centralized group interviews held weekly—interviewing large batches of candidates at specified times and locations:

• Due to a significant gap between labor supply and demand, recruiters aim to attract as many candidates as possible for screening;
• Scheduling interview times and locations for a huge number of candidates is extremely labor-intensive. Candidates must also complete a preliminary Q&A round before the group interview, which requires technical support;
• One recruitment platform is a major source of resumes for this company. It allows direct chat with candidates, but with the sheer volume of applicants, HR staff cannot possibly interact with everyone individually—leading to potential loss of quality candidates and underutilization of the platform’s talent pool. Finding better ways to engage and develop candidates through this channel remains an unsettled challenge.

Solution

1. Dedicated Recruitment Portal

MoSeeker built an exclusive corporate recruitment portal for this entertainment group on WeChat, serving as the official hub for job postings and employer branding. This makes it easy for candidates to quickly access job information and submit resumes.

2. Customized Intelligent Assistant

Leveraging AI dialogue technology, we developed an intelligent recruitment assistant and integrated it with external recruitment platforms. Available 24/7, it can chat directly with candidates anytime, anywhere, and collect resumes for HR—essentially providing each HR staff member with an always-on, instantly responsive digital assistant. The intelligent assistant offers “reply management,” handling inquiries and communications with candidates, as well as “search management,” proactively reaching out to qualified candidates based on pre-set criteria. When needed, HR can manually step in to converse directly with candidates.

3. Screening and Interview Scheduling System

Using the online Q&A system, HR can easily customize screening questions for candidates to complete on their own, simplifying the initial screening process. The automated interview scheduling system sends out invitations, allowing candidates to select their own time slots; this supports cyclical bookings and meets the needs of regular group interviews.

4. Strengthened Employer Branding

MoSeeker also manages the official recruitment WeChat account, creating high-quality multimedia content centered on EVP (Employer Value Proposition). This maximizes the impact of the entertainment group’s well-known brand to enhance employer reputation—a dual engine driving positive engagement.

Impact

• The international entertainment group automated interview scheduling system was launched in 2022. By 2024, over 70,000 interview invitations had been sent out, with nearly 40,000 candidates attending;
  
• After introducing the intelligent recruitment assistant on external platforms, around 15,000 resumes were collected by HR within a month. This not only improved candidate experience, but also significantly boosted recruitment efficiency, allowing for both proactive outreach and responsive interaction—achieving flexible human-machine collaboration.

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