50% of Time WeChat CRM Recruitment, Engagement and LTV Growth

•Drive WeChat CRM Recruitment with Cross Function Team: Start of Life/Pro Breeder/DNA Recruitment

•Optimize PO Journey on WeChat CRM Miniapp to Provide Convenient and Professional Consumer Experience to Drive Active Rate

•Design and Deploy Pet Owner Journey from Start of Life to Adolescent to Adult to Senior and Finally Extend the LTV

•Design and Deploy the Pet Owner H5 Activation on WeChat

KPI: Recruitment/Engagement/LTV

30% of Time WeChat Store Biz Operation

•Design and Deploy D2C Recruitment, Sample Trail, 1st Purchase Conversion and Retention to Maximize AUS for WeChat Store

•Design and Deploy Promotion Calendar, Communication Plan, Promotion Mechanics, and Achieve Sales Target

KPI: WeChat Store Sales Target Achievement

20% Work WeChat Engagement

•Design and Deploy Work WeChat 1v1 Recruitment and Activation

•Fully Leverage Work WeChat to Engage and Convert PO in WeChat Store

•Social Community Engagement and Activation

KPI: Work WeChat Followers Recruitment, Active Rate and Conversion Rate

Same as Job Description