Product E2E

-Collect and analyze market and competitor information to better understand market trends, competitor movements and consumer needs.

-Collaborate with Japan HQ in defining franchise JTBD, mix craftsmanship, and deciding product 6p relevant to local market.

-Deliver product positioning/POD/consumer insight/TA/communication message to local market.

-Lead creative agencies to develop local core assets to support local market needs.

-Regular business tracking and review for tangible actions in business improvement.

-IMC campaign strategy, plan, and execution.

-Budget control and management.

Media & Social platform management & innovation

-Deep analysis on key social platform: Douyin/Red/WeChat to deliver innovative idea and strategy, to improve investment efficiency and business growth.

-Social retainer.

PR/IP collaboration

-Celebrity cooperation.

-IP collaboration

Competency / 能力 Strategic and logical thinking capabilities

Keen business sense

Good communication skills

Sensitive to figures

Good sense of consumer insight

Qualification, Education, Experiences etc. / 资格证书・学历・经验等

5+ years’ experience in product management from international cosmetics/beauty or FMCG industries. Make-up background preferred. Manager or above

Bachelor degree above, marketing or business major is preferred

Fluent in both Oral and written English. CET-6, TEM 4, TEM8

Good skills to use Microsoft OFFICE software