•Deliver content commerce and other platform KOL and middle-tail matrix business NR and GMV target.

•Manage content commerce and other platform KOL content and middle-tail matrix business ROI and P&L to meet within budget plan. Budget management to improve overall channel efficiency.

•Lead middle-tail KOL matrix building and management, not only on content commerce platforms, but also traditional EC channels.

•Drive KOL content innovation, interation and communication topline through KOL matrix management and JBP negotiation with differential types KOL and KOC.

•Drive KOL cooperation VPO through tailor made portfolio, pack, premium and DSP（广告投放） precision.

•Well known DY DSP logic and lead DP（抖音直播服务商） to optimize effectiveness.

•Good collaboration with EC customer marketing and traditional EC KAM.

•Build KOL content capability, and deliver Pepsi playbook.

•More than 5 years working experience. At least 3 years experience in KOL livestream or KOL content, both online and offline sales are welcomed.

•Strong business negotiation skills

•Result delivery.

•Mature and sophisticated.

•Ownership and accountability.

•Curiosity, innovative and creative solution provider.

•Good internal and external communication.

•Good at excel, power point.

•Readable English.

•Differentiating Competencies Required

•Quick learning