公司简介
“玛氏和你心意相通”
“玛氏和你心意相通”
To advance our purpose of “A Better World for Pets” the Corporate Affairs Head will lead team to build and protect corporate reputation of Royal Canin China.
This role will develop and implement long-term communication strategy to keep Royal Canin China at top of Pet industry; support brand reputation in full respect of Royal Canin philosophy and communication codes and in line with Mars culture; oversees communications, government and regulatory affairs, issues and crisis management, corporate reputation, scientific affairs, Associate and stakeholder engagement.
What are we looking for?
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Bachelor’s and above degree in Communications/PR/Marketing or related field.
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15+ years of experience in Corporate Affairs with strong tracked record in Public Relations, Public Affairs, Reputation Management, Government/Regulatory Affairs and crisis management.
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5 years+ experience as people leader. Experience of managing diverse and experienced team of functional expert.
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Previous experience in reputation/corporate identity management; media strategy; issues/crisis management; internal/associate communications; government relations.
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Passion for Pet industry/nutrition/health care.
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Excellent written and verbal communication and presentation skills Fluent English.
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Ability to build trusting relationships and influence with internal/external stakeholders to reinforce communication.
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Comfortable in a diverse, multinational organization.
What will be your key responsibilities?
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Drive and expand the scope of Corporate Affairs for the Royal Canin China business, build and protect the Royal Canin Corporate Reputation and share of voice, for the Royal Canin China.
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Communicate, engage and influence a broad range of internal and external stakeholders at the unit level, including associates, government/regulators, non-governmental organizations, industry associations, academia, key opinion formers, and communities.
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Develop and drive the business’ communications, public relations, community affairs, scientific affairs, consumer care and corporate social responsibility activities in alignment with corporate policies in the local unit and through specific segment needs.
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Develop and execute an external stakeholder and government strategy that supports the Royal Canin China digital commerce strategy, a priority under the unit growth strategy. Develop the strategy and approach in consultation with RC China Leadership Team, prioritize local unit and government issues important to the company, and shape them appropriately.
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Develop the Royal Canin scientific key opinion leaders' strategy, enhance internal and external reputation by identifying, interpreting, and influencing the emerging scientific environment.
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Strategically build up education program and nutrition knowledge excellence internally and externally, to contribute to business growth.
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Ensure CA strategy is aligned with Mars Incorporated overarching strategy and Five Principles and customized to local specifications as well as representing local perspective and interests into corporate position and policy development as appropriate.
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Lead RC China CA team by driving ambition, priorities and performances. Demonstrate and role model high performance collaboration behaviors.
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