Employer Brand – Engraved in Minds | MoSeeker Employer Branding

MoSeeker offers an employer branding solution designed to bridge the gap between EVP and employer brand, enhancing talent affinity and sense of belonging.

Source: https://www.moseeker.com/ai/branding/en/

What this page covers

Overview of MoSeeker's employer branding solution and positioning.
Employer branding performance metrics and optimization outcomes.
Creating a unique employer brand image with customized EVP.
EVP customization and integrated marketing across the talent lifecycle.
Employer and talent insights plus integrated marketing and culture activities.
Key solution value pillars and their employer branding benefits.
Sales contact call-to-action for the employer branding solution.

Employer Brand – Engraved in Minds

This section introduces MoSeeker's employer branding solution, emphasizing alignment between EVP and employer brand to boost talent affinity and belonging.

The solution helps bridge the gap between EVP and the external employer brand image.
A user-centric approach underpins the employer branding strategy design.
Online and offline channels are integrated to convey consistent employer messages.
The employer brand aims to strengthen candidates’ affinity and sense of belonging.

Employer branding performance metrics

This section presents quantitative results attributed to employer branding optimization, including reduced recruitment costs, lower turnover, and improved employee satisfaction.

Employer branding optimization is linked to reduced recruitment costs.
Reported outcomes include a decrease in employee turnover rates.
Employee satisfaction levels are described as increasing after optimization.
Performance metrics are used to illustrate the impact of branding efforts.

Create a Unique Brand Image

This section explains how a unique employer brand image is developed through customized EVP and creative materials applied across the recruitment lifecycle.

Customized EVP is positioned as the foundation of the employer brand image.
Diverse creative materials support employer branding communication.
Brand expression is embedded throughout the recruitment lifecycle touchpoints.
The goal is to make the employer image distinctive in the talent market.

Build from the Ground Up – EVP Customization

This section describes EVP customization using research and data analysis to shape core talent messages, build a closed-loop talent lifecycle, and support communication with multimedia content.

Research and data analysis identify the core messages companies want to convey to talent.
A closed-loop talent lifecycle covers attraction, recruitment, onboarding, and retention.
Multimedia formats are used to deepen candidate recognition of the EVP.
Integrated marketing links EVP communication with employer brand building.

Employer & Talent Insights and Integrated Marketing

This section outlines how MoSeeker leverages user data and integrated marketing across internal, external, online, and offline channels to capture talent trends and reinforce employer brands.

Extensive B2B and B2C user data are analyzed for employer and talent insights.
Insights reveal differences in talent perception and company–talent connections.
Integrated marketing combines internal and external communication efforts.
Online and offline strategies are used together to strengthen employer brands and EVPs.

Corporate Culture Activities

This section describes internal corporate culture events designed to enhance cohesion, information sharing, engagement, skills, and career development.

Internal events are organized to bring employees closer together.
Activities encourage information sharing and feedback collection.
Corporate culture programs aim to strengthen team cohesion and energy.
Events support skill enhancement and career development pathways.

Social Media Operations

This section presents services for managing recruitment accounts on Chinese social platforms and converting employer stories into varied content formats with creative production support.

Support is provided for operating official recruitment accounts on platforms such as WeChat, RedNote, and Bilibili.
Fragmented employer stories are turned into structured employer branding content.
Content formats include articles, infographics, and videos for employer branding.
Layout, creative design, video production, and maintenance services are offered.

Solution Values

This section lists the main value pillars of the solution, covering diverse content, tailored plans, tracking and optimization, and in-depth insights for employer branding.

Diverse content on social media maximizes communication impact and deepens culture understanding.
Tailored promotion plans align employer branding with each company’s identity and needs.
Data tracking and analysis evaluate campaign effectiveness and guide optimization.
In-depth insights into talent perspectives support timely employer branding decisions.

Contact Sales Call-to-Action

This section invites visitors to contact the MoSeeker sales team regarding the employer branding solution.

A dedicated “Contact Sales” option is provided for employer branding inquiries.
The contact channel is intended for organizations interested in the solution details.

Facts Index

Entity	Attribute	Value	Confidence
MoSeeker employer branding solution	primary goal	Dedicated to helping clients bridge the gap between EVP and employer brand using a user-centric approach integrating online and offline channels.	high
MoSeeker employer branding optimization	recruitment cost reduction	Recruitment costs reduced by 55%.	medium
MoSeeker employer branding optimization	turnover rate reduction	Turnover rate reduced by 28%.	medium
MoSeeker employer branding optimization	employee satisfaction increase	Employee satisfaction increased by 20%.	medium
MoSeeker employer branding solution	EVP development method	Uses research and data analysis to identify core messages companies wish to convey to talent and develop a powerful EVP.	high
MoSeeker employer branding solution	talent lifecycle coverage	Achieves talent lifecycle construction with a closed loop of attraction, recruitment, onboarding, and retention.	high
MoSeeker employer branding solution	content format	Leverages multimedia formats to ensure deeper impression and recognition of the EVP among candidates.	high
MoSeeker employer & talent insights	data sources	Analyzes extensive B2B and B2C user data to gain deep insights into differences in talent perception across industries and connections between companies and talent.	high
MoSeeker employer & talent insights	decision support	Professional perspective allows accurate capture of trends in talent acquisition and employer branding, empowering organizations to make informed decisions.	high
MoSeeker integrated marketing	approach	Combines diverse marketing approaches, bridging internal and external communications, and leveraging both online and offline strategies to mutually reinforce employer brands and EVPs.	high
MoSeeker integrated marketing	outcomes	With a differentiated EVP, drives word-of-mouth marketing, creates positive work experiences, inspires employee potential, and encourages staff to become brand advocates attracting attention in the talent market.	high
MoSeeker corporate culture activities	activities	Organizes internal events to bring employees closer, promote information sharing, and gather feedback.	high
MoSeeker corporate culture activities	impact on employees	Strengthens team cohesion, energizes individuals, and transforms passive motivation into active engagement while enhancing skills and supporting career development pathways.	high
MoSeeker social media operations	supported platforms	Helps companies operate official recruitment accounts on Chinese social platforms such as WeChat, RedNote, and Bilibili.	high
MoSeeker social media operations	content transformation	Converts fragmented employer stories into high-quality employer branding content including articles, infographics, and videos.	high
MoSeeker social media operations	production services	Provides layout, creative design, video production, and basic maintenance services for employer branding content.	high
Solution Values – Diverse Content	value proposition	Creates a wide variety of high-quality content on social media platforms using employer branding themes to maximize communication impact, deepen understanding of company culture, and strengthen emotional bonds with potential applicants.	high
Solution Values – Tailored Solutions	value proposition	Bases employer branding promotion plans on each company’s needs, aligning messaging with corporate identity and using personalized marketing and PR campaigns to enhance brand visibility and goodwill among prospective talent and current employees.	high
Solution Values – Tracking & Optimization	value proposition	Uses data tracking and analysis to evaluate effectiveness of employer brand campaigns and provide practical optimization recommendations so organizations can adjust strategies, keep pace with market changes, and improve recruitment outcomes.	high
Solution Values – In-depth Insights	value proposition	Utilizes extensive data and resources to analyze talent perspectives within the industry and employer connections, enabling accurate grasp of the talent acquisition landscape and providing targeted guidance for swift, effective employer branding decisions.	high
MoSeeker employer branding solution	sales contact channel	Sales can be contacted via the 'Contact Sales' link on the page.	high