1. Work with China Foods RGM Director to develop multi categories pricing strategies for both mid-term SDD and annual based AOP. Design channel-specific & occasion-based pack price architecture to meet diverse consumer needs in different occasions and channels, with E2E collaborations with cross-function team (especially sales, marketing, finance, supply chain) and full alignment from senior leadership team.
2. Setup and implement pricing principle across omni-channels to drive consistency, avoid channel conflict, while maintain competitiveness, based on solid fact-based analysis, broad market intelligence and deep business understanding. Deliver quarterly basis pack X channel/customer level pricing guardrail with other RGM team members’ support.
3. Conduct regular price monitoring across omni-channels (online, offline and O2O), provide visibility, analyze pricing trends, and deliver insightful performance reports, to facilitate foods council discussion and review. Identify price compliance gaps and provide actionable recommendations for discipline improvement.
4. Continuously evaluate pricing and promotional effectiveness, recommending optimizations of promotion investment and promotion mechanism, to enhance balanced, long-term, and profitable revenue growth.
5. Drive RGM transformation from RGM
1.0 to RGM
3.0 under Global guidance and framework.
6. Support digitalization, including the development of digital tools and processes for better price tracking, promotion effectiveness analysis, and efficient decision making.
7. Support Global/OU RGM team on routine activities, and support RGM Director to better cultivate RGM culture in the organization across OU and MU.
