Job Summary：

For the position of Product Marketing GC, we seek a highly motivated individual to be responsible for the business development for the Business Line Mixed Signal Products (specifically LED driver solutions for Automotive, Industrial, Consumer and Computing applications) in the region GC. The main role is the coordination and support for sales. Besides he / she coordinates strategic business development, market investigations and regional marketing & communication. With this he / she works closely with the Head of Marketing, various business line and global functions, and the regional teams.

Job Description：

 • Development of the regional Go2Market strategy for GC and implementation of measures together with the involved product lines and sales

• Tracking and support for customer activities

• Promotion of LSO products at events and at customers

• Development of strategic assessments for the development of new markets or product areas to support product line roadmapping

• Support and coordination of regional messaging and communication including the creation of marketing materials (videos, website, demos)

• Preparation and tracking of Business Line events and trainings

• Technical Education (Bachelor or Master), prefer in EE or semiconductor. 

• 5-10 year experience in regional marketing, product marketing or similar position. Strategic thinking with good data analysis skills.  

• LED driver or automotive market experience is a plus

• Self-initiative in addressing customer requests

• Excellent communication skills and strong presence in front of the customer

• Willingness to travel (50%), predominantly in Greater China

• Based preferably in Shanghai 

• Native Chinese Speaker, Fluent in English both written and spoken