品牌经理

Brand Manager

Brand Strategy Development: Formulate long-term brand development plans, define market positioning, core values, and competitive strategies.

Market Analysis and Research: Monitor industry trends, competitor activities, and consumer insights to support data-driven decision-making.

Brand Communication and Promotion: Plan and execute integrated marketing campaigns (including advertising, PR, digital marketing, etc.) to enhance brand awareness and reputation.

Product and Marketing Management: Collaborate with product and sales teams to drive product innovation, pricing strategies, and channel promotion.

Budget and Performance Tracking: Manage brand marketing budgets, evaluate campaign effectiveness, and optimize ROI.

Internal Collaboration and Asset Management: Ensure alignment across internal and external teams on brand standards, maintaining consistency in visual identity and messaging.

为什么选择诺华：帮助患者及家属不仅需要创新科学，还需要一支包括你我他在内的充满智慧与激情的团队，大家相互协作、支持与激励。共同实现突破，改变患者的生活。一起共创更好的未来，你准备好了吗？

加入我们的诺华网络：这不是您心仪的职位？欢迎加入诺华人才社区，与我们保持联系，及时了解合适的职业机会。您也可以关注诺华集团招聘微信公众号及诺华集团招聘微信视频号。

薪酬与福利：您可以前往诺华官网了解我们帮助您实现个人与职业发展的举措。

Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together?

Join our Novartis Network: Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up. You can follow us via Novartis Recruitment WeChat Official Account and Novartis Recruitment WeChat Video Account.

Benefits and Rewards: Go to Novartis career website to learn about all the ways we’ll help you thrive personally and professionally.

Operational Excellence

Negotiation Skills

Stakeholder Engagement

Influencing Skills

Priority Disease Areas Expertise

Marketing Strategy

Agility

Asset Management

Product Strategy

Product Marketing

Customer Orientation

Healthcare Sector Understanding

Strategic Partnerships

Product Lifecycle Management (PLM)

Digital Marketing

Cross-Functional Collaboration

Stakeholder Management

Commercial Excellence