Who we are
You enjoy creating and innovating. You never stop striving for better. You take responsibility and you get results. You love being part of a team. Above all, you want your work to matter: Welcome to our world! At Sonova we create sense by bringing sound to life. Our innovative hearing care solutions help millions of people enjoy life’s unforgettable moments.
We offer exceptional career opportunities through market-leading brands from consumer to medical, products and services that keep pushing hearing care forward, and a culture where you can quickly belong and perform at your best.
If you want the freedom to explore, opportunities to grow, and make positive change on people lives through your work, this is the place for you.
Senior Product Manager
This role is responsible for managing the China-for-China (CN4CN) related all product categories, focus on headphone category.
The job holder manages the different products throughout their lifecycle and holds end-to-end accountability for timely delivering products that meet the needs of our target audiences, building winning go-to-market plans and leading the collaboration with the different functions (R&D, Marketing, Sales, Supply, Finance, Purchasing, Consumer Insights). Essentially, the PM is like the General Manager of his / her business, looking at the full picture and creating 360 plans (Technical, Commercial, Marketing) to deliver sustainable growth.
You will base in Beijing or Guangzhou, directly report to the General Manager of Sonova Consumer Hearing Business.
More about the role:
- Develop in-depth understanding of end-user needs, use cases and CN market dynamics
- Articulate clearly the target customers we’re designing for, the value proposition and our right to win with them
- Drive necessary regional or global consumer research to build product definition and strategy alignment with Product Marketing
- Manage product/ portfolio (lifecycle) and roadmap management incl. turnover planning, portfolio efficiency analysis and identification of tactical activities (product refresh / minor tweaks, create a concept for commercial initiatives to be executed during the big promo events…)
- Define the total product experience to deliver the best value proposition, including product design, packaging experience, pre / post purchase activation
- Collaborate with R&D and Design to find the best compromise between the customer’s product experience, time to market, product cost and resource needs
- Create the product story that will feed the Marketing strategy
- Manage the commercial part of the different projects (market landscape analysis to identify the opportunities, define price / promo strategy, align volume forecast with regional teams)
- Monthly forecasting and demand planning in partnership with the Supply team
- Assess acoustic product performance during development as well as competitor products
- Highest level of customer support (share knowledge with the customer support team to maximize their ability to answer most questions, and help answer remaining expert questions)
- Support the sales organization with product training & advice at exhibitions and product events
More about you:
- Bachelor's or master’s degree in engineering, Acoustic Engineering, or related field
- 10+ years of experience in Product Management / Development, preferably in Consumer Electronics.
- Experience and in-depth understanding & passion for Consumer Electronics / soundbars / headphone end-user market & trends
- Strong technical, analytical, project management, and stakeholder communication skills.
- Excellent communicator
- Strong team player, balancing various stakeholders
- Fluent in English, German is a plus
- Willingness to travel for projects (approx. 25% of the time)
More about what we offer:
As one of the world’s leading hearing care providers headquartered in Switzerland, we’re committed to building an inclusive culture. We want to create an environment where you can balance a successful career with your commitments and interests outside of work, through our flexible hybrid working model. We offer a wide range of training opportunities for both your professional and personal development, and there are exceptional growth opportunities with individual development plans.
Sonova is an equal opportunity employer.
We team up. We grow talent. We collaborate with people of diverse backgrounds to win with the best team in the marketplace. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of a candidate's ethnic or national origin, religion, sexual orientation or marital status, gender, genetic identity, age, disability or any other legally protected status.
