Retailer CRM Strategy & Execution (0-1 Build)

• Support the Senior Manager, EC & Media in the planning, development, and execution of the retailer-centric CRM strategy for Shiseido Travel Retail.

• Collaborate with retail partners to design and implement joint CRM programs, including loyalty initiatives, member acquisition, and retention campaigns.

• Navigate the unique challenges of travel retail CRM, where data is owned by retail partners. Develop frameworks for collaborative audience segmentation, targeting, and optimization.

• Track key performance metrics (KPIs) for CRM initiatives, providing regular analysis and actionable insights to optimize performance and demonstrate ROI.

O2O Partnerships & Campaign Management

• Retailer Partnerships: Support and coordinate marketing initiatives and campaigns initiated by our retail partners.

• Alipay & Ecosystem Campaigns: Support end-to-end planning and execution of O2O campaigns with key partners such as Alipay to drive traffic and conversion both online and offline.

• Foster strong, collaborative relationships with retail partners and key ecosystem players to create seamless consumer journeys.

• Conduct regular competitive analysis for partnerships and campaigns to ensure brand competitiveness.

Group-Level Performance Media Support

• Support the planning and execution of performance media campaigns (e.g., Programmatic, Social) across all brands ensuring alignment with the overall brand calendar and retailer festive moments.

• Collaborate with media agencies and internal teams to track, analyze, and report on campaign performance, contributing to data-driven media investment decisions.

• Ensure timely delivery of media assets and conduct A/B test to improve media efficiency.

• Bachelor’s or Master’s Degree in a relevant field.

• At least 5-7 years working in CRM, Digital Marketing, or Partnership roles, preferably within the beauty, FMCG, luxury, or travel retail industry with successful track records.

• Experience in Travel Retail is an added advantage.

• Hands-on experience in developing and executing CRM programs. A clear understanding of the complexities of a B2B2C model is highly advantageous.

• Able to collaborate effectively, motivate and lead others with integrity to achieve results.

• Strong commercial and financial acumen.

• Strong analytical skills with the ability to interpret data, derive insights, and make recommendations to improve campaign effectiveness.

• Superior communication, negotiation, and interpersonal skills, with the ability to build trusted relationships with external partners and internal stakeholders

• Excellent verbal and written communication skills in English and Mandarin.

• Positive, results-oriented and demonstrates the ability to solve complex problems.

• Travelling is required (approximately 10%).