基本工作职能：Key Job Responsibility

·      Take full responsibility and scope for HD Shop CRM under MKT organization, including new member acquisition and member frequency increase, to both drive Shop business and brand relevancy

·      Plan and execute different kinds of loyalty programs, to increase member frequency through innovative format, engaging mechanism and attractive incentives based on consumer insights and market trend

·      Design 1on1 member campaign especially personalized offer, to reactive member purchase and drive frequency, by understanding member behavior and leveraging marketing initiatives

·      Synergize with sales teams across HD shop omni-channels, to ensure the best commercial result, while deliver with marketing standard, to keep elevating brand image and experience

·      Support Shop marketing head with an extended scope beside CRM to develop menu strategy and marketing activation in booming EC shop channels including delivery, digital order and EC coupon

工作经历、知识、技能和能力：Qualifications and skills:

·      At least 5 years CRM marketing working experience in Shop business is a must

·      Shop EC marketing experience such as delivery, digital order and EC coupon is also expected

·      Having solid knowledge of product and brand, as well as ownership & ambition to learn and grow

·      Detail-oriented, execution excellence and be passionate & curious to the world and consumers

·      Good communication skills and good command of oral & written English

教育程度：Educational Requirements:

·      Bachelor above