公司简介
"百事公司是稳居全球500强的食品和饮料公司之一,业务范围遍及世界上近200个国家,拥有20+个年销售额超过10亿美元的品牌,诸如深受众多消费者喜爱的乐事薯片、百事可乐、桂格麦片、百草味等产品。"
"百事公司是稳居全球500强的食品和饮料公司之一,业务范围遍及世界上近200个国家,拥有20+个年销售额超过10亿美元的品牌,诸如深受众多消费者喜爱的乐事薯片、百事可乐、桂格麦片、百草味等产品。"
• Responsible for execution of media operation based on the media campaign brief of media team, co-work with Meida team, CME media activation team and Media agency team on campaign execution excellence.
• In charge of material request management for all media type, deliver MR report to production team and manage the projects deliver on time.
• In charge of execution of media performance tracking and programmatic buy setup, alert any risks of campaign for related stakeholders. Responsible for weekly tracking performance report and campaign status report.
• Responsible for competitor reporting and insights generation.
• Responsible for media reports data collection from both offline and automation platform, for such as post campaign review, MMM, Spend analysis, scorecard, AOP, etc.
• Responsible for FA proofreading.
• Own goals and performance metrics for campaigns and monitor regularly to understand effectiveness of strategies and identify opportunities for improvement
• Support media lead to conduct any projects as needed.
• Working with ChCC internal teams to deliver success
• Experienced brand media strategy planning with 2C industry experience such as FMCG, E-commerce, 3C, Auto, 4A media agency etc.
• Experienced in media operation process with different stakeholders of advertiser, agency, media, and 3rd party tracing company.
• Strong knowledge on PPT visual reporting and Excel data analysis reporting
• Ability to work in a fast-paced, demanding and deadline-driven environment
• Fluent in written Chinese/English is a must, fluent in English speaking is a plus.
• Bachelor's degree above.
• 3+ years' experience in media strategy and planning
• Excellent project management and organizational alignment kills
• Strong attention to detail with logic mind sensitive to data