和路雪中国 · 净收益管理 Net Revenue Management

Assistant NRM Manager

18k-25k/月  /  上海

2025-11-06 更新

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公司简介

和路雪中国

"梦龙冰淇淋公司(The Magnum lce Cream Company)是全球最大的的冰淇淋公司。公司以“冰淇淋,让生活更美好为使命,旗下拥有梦龙、和路雪、Ben&Jerry's和可爱多等众多享誉全球的冰淇淋品牌,依托在全球市场部署的近 300 万台冰柜,产品行销 80多个国家和地区。 2024年3月,联合利华宣布剥离冰淇淋业务,致力于打造一家专注于冰淇淋品类的全球领军企业;2025 年3月,全新的冰淇淋公司被正式命名为“梦龙冰淇淋公司”,总部设于荷兰阿姆斯特丹。 在华业务方面,自1993年进入中国市场以来,和路雪中国凭借其深厚的技术积淀、鲜明且契合本土需求的品牌理念、卓越的创新实力,以及严格的质量与安全标准,始终稳居冰淇淋行业领先地位。 2025年4月,梦龙投资(上海)有限公司注册成立,以整合原联合利华在中国的冰淇淋业务,目前全资控股和路雪(中国)有限公司。上海同时成为梦龙冰淇淋公司的亚洲总部。依托其在中国市场的成熟运营体系,梦龙冰淇公司将持续为中国消费者提供高品质的冰淇淋产品与世界级服务。"

职位属性

招聘类型:社招
工作性质:全职

职位描述

This role will be mainly responsible for Asia Net Revenue Management (NRM) related tasks, including:

• Conduct in-depth portfolio assessments to set brand objectives, identify price realization gaps, highlight white spaces, and ensure price-pack execution to support the brand and portfolio strategy.

• Optimize channel-customer / pack mix to accelerate profitable growth for the company and customers.

• Evaluate consumer promotional strategies including alignment with brand objectives, promotional responsiveness as well as ROI profile. Recommend an optimal promotion strategy.

• Evaluate customer trade terms’ structure and propose improvements to ensure alignment with portfolio strategy and act as an enabler for the market execution of the NRM program.

• Identify conclusions through in-depth analysis, using tools/frameworks and methodologies developed for this program.

• Collaborate and act as a crucial link between the Marketing, Customer Development and Finance teams throughout the NRM process to ensure strategy alignment and execution.

• Lead the NRM performance management cycling, measuring revenue trends across categories, understanding how NRM recommendations are performing in the market as well as collaborating with cross functional stakeholders to drive continuous improvement.

任职条件

Requirements:

What we really want from you is passion and drive to get the most out of this role. It will also be necessary for you to have experience in and be good at the following –

• Strong business acumen and ability to think strategically and outside-the-box to drive NRM projects

• Exceptional analytical ability: comfortable with large amounts of data and proven ability to synthesize data into key insights and recommendations for leadership

• Experience in project management; preferably lead cross-functional stakeholders towards desired business objectives

• Proven ability to understand and consider financial scenarios (e.g. product P&Ls, ROI analyses, etc).

• Bachelor's or Master’s degree in Business / Marketing / Engineering

• Exceptional verbal & written communication skills – both Mandarin and English

• Advanced Microsoft Office skills – Excel and PowerPoint

• Must exhibit a passion for the company’s vision, mission and values.

• Team player with “can do” and “positive” attitude

职位要求

  • 学历要求:本科