This role will be mainly responsible for Asia Net Revenue Management (NRM) related tasks, including:
• Conduct in-depth portfolio assessments to set brand objectives, identify price realization gaps, highlight white spaces, and ensure price-pack execution to support the brand and portfolio strategy.
• Optimize channel-customer / pack mix to accelerate profitable growth for the company and customers.
• Evaluate consumer promotional strategies including alignment with brand objectives, promotional responsiveness as well as ROI profile. Recommend an optimal promotion strategy.
• Evaluate customer trade terms’ structure and propose improvements to ensure alignment with portfolio strategy and act as an enabler for the market execution of the NRM program.
• Identify conclusions through in-depth analysis, using tools/frameworks and methodologies developed for this program.
• Collaborate and act as a crucial link between the Marketing, Customer Development and Finance teams throughout the NRM process to ensure strategy alignment and execution.
• Lead the NRM performance management cycling, measuring revenue trends across categories, understanding how NRM recommendations are performing in the market as well as collaborating with cross functional stakeholders to drive continuous improvement.