The Role is responsible for developing, managing, and executing market strategies and customer operations within the region. Implementing, evaluating, and optimizing strategies in alignment with the PDCA (Plan-Do-Check-Act) methodology. Closely with regional sales and after-sales teams to achieve business objectives and ensures marketing activities align with central marketing strategic framework.
Responsibilities
•Zone Marketing Activity Execution: Based on the regional marketing strategy, plan and execute localized marketing activities within the Zone, such as small-scale auto shows, community events, test drives, etc.
•Dealer Marketing Support: Guide and support dealers within the Zone in conducting localized marketing activities, ensuring consistency in brand image and marketing messages.
•Marketing Activity Performance Evaluation: Collect and evaluate the execution effectiveness and ROI of marketing activities within the Zone.
•Regional Market Insight: Collect Zone market information, including consumer preferences, competitor marketing activities, and media trends, and report to superiors.
•Brand Image Maintenance: Ensure that all marketing and sales touchpoints within the Zone comply with company brand image standards.
•Cross-functional Collaboration: Collaborate with the Zone Sales Manager and Zone Service Manager to ensure synergy across sales, marketing, and service within the Zone
Qualification
•5+ years of experience in automotive marketing, with at least 2 years in regional marketing management/retail marketing.
•Strong capabilities in marketing activity planning, execution, and communication/coordination.
•Familiarity with regional market characteristics and consumer behavior.
•Ability to travel as required, mobile
•Can do attitude and team spirit; Able to think strategically, willing and able to roll up his/her sleeves to help implement
•Ability to effectively communicate information and ideas in written and verbal format, and build and maintain relationships with internal and external partners and stakeholders
•Dealing with Ambiguity - Ability to deal with uncertainty
•Good analytical abilities and can pick up new systems / tools quickly
•Ability to communicate a business vision for internal and external partners including goals & results
•Ability to handle multiple assignments and projects concurrently
