•Support Innovation Opportunity Validation, Planning & Ideation

•Apply consumer insights and market data to support identification of innovation ideas within the VA hot segment.

•Assist in channel‑focused portfolio planning and contribute to prioritization of initiatives aligned with the “fewer, bigger” innovation agenda.

•Ensure Innovation Execution Success

•Coordinate cross functional activities to deliver consumer relevant product launches, ensuring operational readiness and executional excellence.

•Support project teams in resolving executional challenges to secure timely and successful delivery.

•Enable Go-to-Market Delivery with Channel Focus and Post-Launch Tracking

•Collaborate with the TMKT team on innovation GTM planning and execution, ensuring alignment with brand guidelines and maximizing launch effectiveness.

•Adapt GTM activities to evolving channel dynamics in the China market, supporting focused portfolio strategies for each channel.

•Collect and analyze consumer feedback and sales data to recommend improvements that strengthen innovation outcomes.

•Monitor Financial & Operational Metrics

•Track project budgets and performance indicators, ensuring disciplined execution and transparent reporting against defined targets.

•Provide input to management on risks and opportunities identified during project monitoring.

Key KPI:

•Innovation Launch Success Rate (%)

•Pilot Activation Completion (%)

•Consumer Feedback Scores (qualitative/quantitative)

•Contribution to Net Revenue Target Achievement (%)