•Strategic leadership, providing input from China, enabling, launching and removing barriers to embed the PPG Marketing transformation in the market with a focus on Growth Navigator, Iconic Brands plus A&M Excellence
•Leading the Marketing Capability & Operations in the OU to embed & sustain change across PepsiCo with a focus on the anchor market of China
•Land the priority workstreams (Iconic Brands that move culture, Growth Navigator plus A&M Excellence) across China, partnering with sub-function leads to ensure relevance and scale
•Ensure close cooperation with CMO and Global Marketing Capability & Operations VP to orchestrate the transformation within the China OU
•Be the Change Agents for PepsiCo’s Consumer Organization in the markets
•Be the point person for escalating and unlocking and roadblocks related to Capability & Operations
•Be the change agent in the markets together with CMOs based on the priorities identified
Marketing & Insights Capability Strategy & Leadership
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•Build & deploy holistic capability programming calendar for inclusive of:
•Upskilling against PPG priorities of Growth Navigator, Iconic Brands, and Human Centricity using the global PPG Marketing Academy material, to build knowledge amongst relevant associates
•Ongoing support/consulting/coaching opportunities on key brand artifacts (Brand Pulse, CBPs, DBAs) and growth planning documents (BGS, TCP Architecture, TCP Opportunity Briefs, etc.) to elevate deliverable quality
•Governance process for key brand deliverables within the growth planning process (BGS, ABP, TCP Architecture, TCP Opportunity Brief) to drive oversight and accountability amongst IB leadership
•Align agenda and collaborate on deployment with the Global Marketing Capabilities team, and ensure ongoing tracking of deployments within the global tracker.
•Ensure full utilization and understanding of latest global tools (e.g. Ada Amplify+), frameworks (e.g. TCP KPI & Objectives framework), and templates (e.g. new BGS template) across the full growth planning process
•Serve as the Creative excellence champion overseeing Category Creative forums as well as establishing the protocol for Market Creative reviews. Additionally own the Awards process (external) to deliver a winning awards pipeline across priority awards like Cannes, Effies and BAM process coordinating with global teams
Growth Navigator Deployment Leader
Deliver strategy for GN roll out across the China OU in line with ExComm which includes:
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•Schedule and delivery of GN Deep Dives for the OU (with support from the GN Global Team)
•Embed GN through the China OU Organization and Plans
•Embed GN scorecards and deliver core enhancements as needed
•Embed GN through Chinga OU Growth Planning Process milestones
