Job Mission and Role Purpose

This position is responsible for managing the Applications Engineering team and Customer Support HMI team in the China region. Reporting to the Head of Customer Support, China, the role involves developing and executing long-term strategies and tactical goals for regional application engineering. The incumbent will lead the organization to achieve sector strategies, objectives, and technology/product roadmaps. As a core member of the China Customer Support Management team, the role also involves driving business and people initiatives across the CS China organization.

Job Description

Key Responsibilities

Customer & Stakeholder Management

Build and maintain networks with key customer/partner stakeholders

establish joint business plans.

Understand customer’s requirement and collaborate with account manager to explore business opportunities and support customer product development roadmap.

Accountable for cross-functional risk assessment and mitigation strategies.

Minimize customer complaints and maximize satisfaction through issue resolution and escalation management.

Leading Business:

Create, communicate, and execute aligned and inspirational mission, vision, values and strategy for specific organization

Develop and manage complex engineering projects aligned with key business objectives.

Collaborate with central Design & Engineering, Business Lines, and Customer Support to identify solutions that enhance ASML’s market competitiveness and customer value.

Create a capability development roadmap aligned with future business demands.

Execute the regional business plan to deliver financial and strategic goals with long-term planning.

Balance medium and long-term priorities in a dynamic strategic and tactical business environment.

Operational Excellence

Safety: Manage/monitor safety of employees (including visitors) in working place (Office, Customer Fab, Travel. etc.)

Collaborate with central Applications, Business Lines, D&E, and account teams to drive technical solutions and resolve product issues.

Lead Applications Engineering to deliver quality service supporting business growth and sustaining On-Product Performance across the install base.

Lead CS HMI team to meet SLA requirements, improve equipment availability, operational efficiency, and field service self-sufficiency.

Ensure service readiness for new product launches and drive technical capability through structured training programs.

Set annual priorities with KPIs, monitor progress via dashboards and reviews, and allocate resources effectively.

People/Talent/Organization Development

Develop people strategies to enhance performance and support organizational transformation.

Coach and develop Applications Engineering Managers to strengthen leadership and business acumen.

Foster ASML’s culture of Challenge, Collaborate, and Care

build a high-performance team through vision, motivation, and support.

Optimize organizational design and effectiveness, lead implementation of improvements.

Own talent management, develop pipelines, and identify future leaders.

Anticipate future skill gaps and drive capability growth.

Knowledge, Skills & Experience Requirements

Extensive experience in semiconductor industries, with strong technical knowledge in process engineering, semiconductor manufacturing, and lithography equipment.

Proven customer relationship management skills: ability to understand customer needs and identify application opportunities.

Strategic planning and execution capabilities.

Inspirational leadership with the ability to guide teams toward desired outcomes.

Experience leading large, diverse organizations with effective team management.

Strategic decision-making skills, including risk assessment and alignment with organizational goals.

Visionary leadership with goal setting, strategic planning, and resource allocation.

Strong talent development and succession planning capabilities.

Excellent communication skills in both English and Chinese.

Diversity and inclusion

ASML is an Equal Opportunity Employer that values and respects the importance of a diverse and inclusive workforce. It is the policy of the company to recruit, hire, train and promote persons in all job titles without regard to race, color, religion, sex, age, national origin, veteran status, disability, sexual orientation, or gender identity. We recognize that diversity and inclusion is a driving force in the success of our company.

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