This role is responsible for China & East Asia’s BCS (Bosch Car Service) network engagement & marketing communication strategy, and also its implementation in the China market. Additionally, the role is also responsible for internal communication & branding governance to ensure synergy & efficiency among different markets.
该职位负责中国及东亚市场维修站网络客户的线上/线下传播策略及执行（包括现有网络客户及潜在客户），从而提升品牌效应并增强客户互动率、活跃度。同时也负责内部传播活动及品牌使用合规管理。
Job Responsibilities:
1. Develop Workshop Network Engagement & Communication Strategy:
Develop strategy of BCS network engagement & communication strategy in China & East Asia markets, incl. content, frequency, channels, in order to ensure proper & efficient value proposition communication.
制定中国及东亚市场维修站网络客户的线上/线下传播策略，包括以价值主张为主的传播内容、频次、触达方式/渠道以及针对终端客户的品牌知名度，从而提升现有客户以及潜在客户的互动率以及活跃度。和东亚地区高效协作，协助其传播策略的执行及落地。
2. Plan & implement online/offline communication & network engagement activities in the China market:
Investigate market trends, plan & implement communication activities (mainly online, e.g. social media, new media, PR etc.) but also including offline events to increase high engagement with existing network and increase awareness & conversion with Prospects.
根据市场趋势，实时调整、计划并执行中国地区线上线下整合营销活动并不断拓展传播渠道（如社交媒体、新媒体渠道、公关活动等），从而确保现有网络内客户的高互动率以及潜在客户的高转化率。
3. Create marketing content material & communication channel management:
Create content materials (e.g. press release, social media posts, product introduction page, KVs, short-videos) fitting target audience as Workshop & End-user, which aligns with Brand guideline, and also consolidate available materials with efficient sharing among countries.
设计并产出营销内容（如公关稿、社交媒体推文、服务产品线上详情页、海报、短视频等），确保符合品牌合规及调性，并且整合通用有共性的营销内容分享体系用于东亚市场。
4. Internal Communication Channel:
Responsible for internal communication within CN & CN+EA, e.g. Newsletter & event.
负责亚太地区的内部传播策略与执行，包括跨部门及跨国家的有效交流，从而提升内部影响力。
5. Cross-function collaboration:
Collaborate with sales & product teams to align communication strategy
协同销售/品类等跨部门以及跨国家的相关同事，确保营销活动及传播策略的有效落地。
