公司简介

"美力创新让世界更好"
"美力创新让世界更好"
EC marketing supervisor will be responsible for supporting the brand's online content, CRM& and media
Responsible for full scope EC marketing for major commercial platforms, including TM/JD/DY
• Visual and content management:
In charge of planning and execution of store visual and all formats of media content, and interpreting brand equity into all related online touchpoints
• Commercial campaign execution:
Collaborate with ECKA, MKT, and external stakeholders to deliver a campaign sell-in proposal, ensure flawless execution
• Media budget and efficiency management
Develop performance media strategy, ensure daily media operation efficiency and accuracy, and integrate both in-site and out-site media to drive synergy
• Online consumer operation:
Responsible for consumer interaction tactics, leveraging consumer data analysis to ensure KPI delivery of new recruitment, customer retention, and loyalty performance
• Bachelor's degree or above. 3-4 years working experience in EC and marketing, familiar with TM/JD/DY ecosystem
• Good knowledge of CRM, media buying and related EC platform tools
• Good aesthetic and data sensitive
• Excellent English skills