亿滋中国 · 营销

Brand Manager, 趣多多

20k-40k/月  /  上海

2025-05-22 更新

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公司简介

亿滋中国

"SNACKING MADE RIGHT. 在亿滋国际,我们深深热爱零食世界,所以我们的一切努力都是为了以合理的方式生产,在每个恰当的时刻向消费者提供真正好零食。"

职位属性

  • 招聘类型:社招
  • 工作性质:全职

职位描述

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

You create and implement the innovation/renovation strategy that is aligned with the brand vision to drive sustainable growth.

How you will contribute

You will work with others in Mondelēz International to determine an innovation strategy and priorities to enable consumer-centric brand growth and execute commercial innovation plans on innovation based on identified goals. In partnership with brand teams, you will define and deliver plans to renovate the core brand and to strengthen the entire portfolio through innovation and renovation. You will also manage the portfolio (which includes brand architecture). In this role, you are accountable for revenue and profit, sharing objectives as they relate to innovation, and monitoring performance against key performance indicators. Based on your deep consumer insights, brand strategy and positioning, you will integrate innovation into marketing communication plans and campaigns.

What you will bring

A desire to drive your future and accelerate your career and the following experience and knowledge:

Marketing, ideally in a matrix environment in the consumer goods industry

Developing and marketing product innovations at a cross-country level

Working effectively with other marketing disciplines and with cross-functional teams

Working with design, innovation and research agencies

Analytical and creative skills—a balance of commercial and strategic acumen

Understanding consumers

Communicating effectively, verbally and in writing, and executive presentation skills

任职条件

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职位要求

  • 学历要求:本科