Key Responsibilities

Strategy & Planning:

- work closely with Marketing head to work out communication strategy & annual planning base on marketing calendar

PR & Earned Media:

- Work closely with PR agency for daily seeding, PR release to media, celebrities & KOLs for free exposure

- Lead PR events and KOL workshops to drive brand awareness

Own Media

- Lead brand official social accounts planning & execution (Redbook, Wechat, Weibo, Wechat video, Douyin) for excellent content, brand exposure & engagement

- Lead KOS (Key Opinion Sales) project & guideline on social media (content, SOP, tracking, checking)

Paid Media

- Lead Redbook paid social & media, including high quality KOLs & KOCs planning & execution, feeds & search media

Sales support

- Support Redbook KOLs & celebrities livestreaming negotiation

- Drive & recruit affluent new customers to offline with PR resources

Others

- Work closely with Corp PR for company level activities

- Stay alert to celebrities, media, social and competitor trend and share with team.

Requirements:

- 3-5 years related experience in beauty or luxury industry, either brand and agency

- Strong knowledge in social media, Especially in Redbook

- Excellent sense and creativity in content creation

- Prefer relationship with celebrities, KOL, MCN

- Passion for growth, result oriented and hands-on attitute

- Good team playing and communication skills in Mandarin and English