RESPONSIBILITIES:
•Under general supervision, coordinate and provide technical marketing expertise for product promotions and marketing campaigns.
•Design, develop, and implement marketing activities and materials such as brochures, audio/ visual materials, and distributing in online and offline channels
•Review business results and ensure the adherence of the marketing activities and plans.
•Liaise with the media, advertising agencies and public relations firms, manage our online and offline communication with clients and increase brand awareness, like SH WeChat platform.
•Coordinate involvement in conferences, exhibitions and marketing seminars.
•Assist marketing team in formulating marketing strategy, including market research, publicity planning, data collection, competition analysis and other tasks before listed.
•Assist to produce marketing material and propose improving opinions and suggestion according to the marketing strategy of company.
•Plan and organize the marketing activities (including the instruments & equipment show, special owned events, academic conferences and so on), overall control process nodes and improve the efforts of brand dissemination.
•Take charge of the exchange activities of foreign experts in China and domestic experts’ short - term overseas advanced study program, actively communicate with supporting departments of domestic and overseas to ensure the programs run smoothly.
•Cooperate with finance to handle payment process of various activities, maintain mutual check and communication with accountants, timely update MKT conferences budget and ensure the expenses of the budget.
•Construct internal application process of SOP for sales and mkt team.
•Train interns regularly and perfect record system; regularly urge unpaid projects/projects that haven’t submit invoices.
•Maintain regular communication with different functions, coordinate with internal departments and provide them with administrative supporting to accelerate the solution of market process.
