Purpose of the Position:
Lead and manage Marketing and EC online business for China market to develop & execute marketing strategy, compile and analyze customer insights, market trends and competitive landscape to identify business opportunities, translate into fully integrated actions to elevate the experience of consumer decision journey, to establish top luxury position & gain market share for TG in luxury beauty industry. Supervision on product marketing, CRM, Communication. Enhance TG brand awareness and image.
Key Responsibilities:
Develop marketing strategies for TG China aligned with global objective while keeping local relevancy.
Lead the marketing team to formulate & implement 360 marketing campaigns to support new product launches, brand awareness building.
Drive the synergized campaign execution across PR, digital, CRM, trade marketing, VM, education, and sales front of both offline & online.
Being responsible for TG online business channel across the EC platforms to drive the sales growth to achieve sales target by developing the overall EC strategy, initiative to gain traffic and operation optimization.
Routinely track & report on the progress of the business portfolio performance, campaign delivery, competition landscape. Work with corporate functions to keep the market intelligence up to date.
Manage the entire A&P budget expense & promotional goods with optimize ROI for maximized brand awareness & engagement.
Build strong connection with global brand holder, establish deep mutual understanding and collaboration.
