Portfolio and strategy deliveries:

Identify core line’s portfolio role base on decode consumer JTBD

Renovation and innovation for core line

Communication deliveries:

Drive field implementation by working with CU/EC sales and trade marketing teams collaboratively

Drive omni-channel growth with communication and promotion

Explore media to shelf effective for offline, from mass communication to harvest in in-store

Precise mass media communication

Explore TikTok Quaker model of social seeding to gain share in TikTok

Co-work with O2O to develop Quaker’s penetration with efficiency improvement

Business deliveries:

Drive VA core line penetration by switch competitor cereal user to QKR

Improve core line GM for sustainable growth

Bachelor’s degree or above

Minimum 6 years marketing in FMCG, end to end experience as must

Good strategy thinking to think about communication and activation strategy

Strong analytical skills with process-oriented mentality

Strong organizational and project management skills

Experience with FMCG multi-national companies and/or ad agencies preferred

Good English speaking, writing, and reading ability

Ability to work with different people and exert good organization impact with confidence

Self-motivated, disciplined, and able to manage ambiguity

Good ability to effectively manage ambiguity