Launch Mirinda brand communication and campaign development to drive brand KPIs incl. awareness and penetration:

1.Lead new products/flavors product & campaign development esp. Juice+ relaunch, incl. repositioning, package design, launch strategy to upgrade the brand and capture new growth opportunity

2.Implement key marketing campaign and activities. The campaigns shall well balance brand short-term and long-term development goals. It’s tracked through brand KPIs, shipment results and MU on-ground events acceptance and execution levels.

3.Regular business tracking, with support on biz strategy analysis

4.Co-work with Franchise team and PBB team to land programs to drive brand penetration and availability.

5.Co-work with global team to lift and shift brand campaign idea and potential NPD

6.A&M budget control and application process shall be well managed with full alliance with financial control policies.

•Bachelor degree or above;

•5 years+ solid brand marketing experience

•Literacy in both spoken & written Chinese a must;

•Good English speaking, writing and reading ability; -University degree;

•Experience with FMCG companies like P&G and Unilever is preferred;

•Strategic thinking with an analytical mind; -Brand-building development experience required; -Advertising development and execution experience required;

•Innovation & project management experience required; -Strong sense of creative instinct and judgment, in-tune with teen values / culture / trends;

•Strong presentation and persuasion skills;

•Drives for results and establishes priorities;

•Passionate in growing brand and in taking on business challenges;

•Collaboration and communicates productively;

•Possession of highest personal integrity and standards