JOB SUMMARY/PURPOSES

The Senior CRM Manager will be responsible for developing CRM insights and intelligence to support and promote new commercial actions on individual segments in the customer base (e.g. outreach initiatives or collaboration of campaigns). 

RESPONSABILITIES:

• Leverage CRM data and tracking mechanism to provide insightful client / retail strategy, enhancement of customer journey (omni)
• Collaboration with internal teams (Retail, Merchandising and E- commerce, etc.) to search and optimize data solutions Understanding of Retail pain points to encourage focus and provide solutions. How to mobilize in-store CRM specialist to facilitate result
• Transformation of China CRM landscape, CDP, localization, digital intelligence
• Leading Assistant Clienteling Manager to develop and prepare various data dashboard and reports on CRM KPIs and client evolution performance, analyse market trends / metrics and provide insights to senior management
• Leading Assistant Clienteling Manager to analyse client profiles, portrait, purchasing behaviour to help retail team make corresponding action plans
• Leading Assistant Clienteling Manager to collect competitive intelligence, consumer insights, overall market/economic trend and perform in-depth analysis on the implications of these insights
• Provide potential high-quality clients list through historical data record to enlarge client pool and improve business
• Proactively monitor best practice of competitor and the industry as well as breakthrough digital-enabled new retail trends; Understand the application of these trends on CRM and clienteling strategy

JOB REQUIREMENTS:

• Passion, drive, openness, team and collaborative spirit
• Minimum 10 years or more working experience in data analysis related area
• Strong interest on China luxury market trends, industry landscape and consumers
• Strong analytical skills, understand and summarize business implications of numbers, industry reports and customer insights
• Have knowledge on Business Intelligence, Database Modeling, Data Mining, Statistics
• Strong PPT and Excel skill is a must for business reporting
• Native fluency in both English and Mandarin
• Excellent written and verbal communication skills within a cross-functional team
• Detail-oriented and strong problem-solving ability