• Strategy Development:
o Develop and implement trade marketing strategies tailored for ecommerce platforms and local key accounts.
o Collaborate with cross-functional teams (e.g., sales, product development, digital marketing) to align on overall business objectives.
o Conduct market research and analyze consumer behavior to identify growth opportunities and develop actionable insights.
• Account Management:
o Build and maintain strong relationships with key account managers at major ecommerce platforms and local retailers.
o Regularly review performance metrics and adjust strategies to optimize sales and profitability.
• Campaign Execution:
o Lead the planning, execution, and evaluation of promotional campaigns, including digital advertising, e-marketing, social media, and in-store promotions.
o Collaborate with creative teams to develop compelling content and visual assets for trade marketing initiatives.
o Coordinate the launch of new products and services, ensuring effective communication to trade partners and end-consumers.
• Data Analysis:
o Utilize sales data, market trends, and consumer insights to analyze the effectiveness of trade marketing efforts.
o Monitor key performance indicators (KPIs) such as sales growth, market share, and customer engagement.
o Provide actionable insights and recommendations based on data analysis to inform future strategies.
• Budget Management:
o Manage trade marketing budgets, ensuring efficient allocation of resources to maximize ROI.
o Monitor expenses and adjust spending as needed to stay within budget guidelines.
