Quaker China Gut Health Champion for brand equity building

1.Build up comprehensive gut health knowledge and jointly become expertise with NS/R&D

2.Collaborating with key functions to lead consumer insight and market trend understanding to land gut health

3.Support to initiate Quaker China brand compass to guide communication portfolio and channels

4.Establish and foster a collaborative and entrepreneurial thinking style with cross function team to promote competitive and ownable Quaker brand assets for brand equity building.

5.Brief, consult and manager internal/external agencies in the process of brand assets creation.

6.Engage key business partners include TMKT, Sales team etc to makes sure big team’s commitment for execution about brand positioning.

Brand Repropositon

1.Craft the re-proposiiton brief

2.Develop the VI guideline

3.Hold cross functions accountable with training of the new proposition and guideline

4.Annualy refrens the guideline and hold cross functions accountable to devlide the same Quaker image

Build nutrition category’s capability in nutrition

1.Monthly get learning from the market for the best nutrition cases

2.Share with team through training or report

Functional nutrition business

1.Define the scope of functional nutrition

2.Develop Quaker’s innovation pipeline

3.Develop superior claim and communication

4.Own P&L and explore the profit neutral launch model

Lead IO business

1.Identify why this business is successful from consumer POV

2.Develop how to roll out

3.Launch national with efficient launch plan

1.Bachelor and above, minimum 6 years of brand management experience

2.Nutrition / OTC category background is preferred

3.Track record of 0-1 business set up is preferred

4.Marketing and commercial acumen

5.Effective influencing and negotiating skills coupled with good problem-solving and analytical capabilities

6.Ability to lead cross-functional team of senior leaders to aligned strategic priorities, requirements, and trade-offs

Differentiating Competencies Required

Solid knowledge and skill in nutrition categories, how to develop consumer intuitive claim while regulation permits, how to educate consumers functional benefit within regulation allowed scope.