CRM planning and management

* CRM strategy and CRM ecosystem/programs development to active the current consumer base and enlarge high quality TA consumer base growth with high retention rate, to achieve KPI and benefit to sales and business.

* CRM budget/ROI management and KPI management.

* Elixir brand membership club management to improve consumer engagement performance.

* Work closely with CRM agency for generating CRM campaigns/activities management and KPI formulation, to making high quality traffic based on each channel’s business objective.

* Work closely with brand communication team and EC team, by out-site and in-site CRM campaign to recruit new member and improve existing member convert rate to help achieve sales target.

* Resolve customers’ feedback/complain/complaint related with brand membership club.

* Monitor the consumer behavior change to improve purchase conversion and investment ROI. Explore and find business growth opportunities from consumer data analysis.

Other Brand data Projects

* Category and brand growth identify through Market opportunity research & big data analysis

* Work with CMI dept and agency and lead brand development project

• Bachelor’s degree (Prefer Data Analysis, Marketing, Communication, etc.)

• Over 5 years of CRM related experience, with at least 3 years’ experience in Data analysis in Beauty or Consumer Goods industries. In house(brand)or agency background.

• Budget, timeline, and multi-function management skills

• Ability and experience to work in cross-functional and cross-geographical teams.

• Excel and PPT skill is must, presentation skill is a plus.

• Team Player and cooperation for whole brand development

• Pursue challenge and self-improvement

• Good Business and Marketing Sense

• Data sensitive, strong analysis skill, and have market insight

• Strategic thinking and precise execution

• Problem solving and objective oriented

• Superior organizational skills and project management skill, plus Commercial awareness

• Strong ownership and leadership

• Co-working capability to corporate with both internal and external partner

• Strong communication skills in both Chinese and English