Responsibilities

Ecommerce Marketing Campaign Execution

• Plan and execute full-funnel marketing plans across Tmall, JD, WeChat Mini Program, and emerging platforms.

• Localize global campaigns and adapt for digital commerce channels with strong commercial sensibility.

Paid Media & Traffic Performance Coordination

• Assist in paid media strategies to drive qualitative traffic and enhance conversion for sales delivery.

• Work closely with TP to track performance and optimize budget efficiency

Omnichannel Clienteling Activation Support

• Support the development of omnichannel clienteling programs and content strategy.

• Collaborate with retail, CRM and CS teams to co-create personalized digital customer journey for VIC and high-value customers.

Ecommerce Operation Assistance

• Assist the daily operations of ecommerce platforms, including content updates, promotions, product launches and campaign calendar management execution.

• Provide actionable recommendations to drive improvements in traffic, engagement, and sales.

Regular Reporting and Admin Support

• Collect performance data and assist in preparing weekly/monthly reports.

• Manage budget tracking and vendor invoicing support when needed.

Requirements/Target Profiles

• Bachelor degree; Minimum 3 years of ecommerce experience in fashion, beauty, or premium consumer brands.

• Solid understanding of China ecommerce ecosystem and platform operations (esp. Tmall, JD, WeChat).

• Experience in store operation is a must; with paid media planning, clienteling activations will be a strong plus.

• Strong project management and cross-functional collaboration skills.

• Fluent in Mandarin and English (written and spoken).