S/he responsible for TIKTOK Oreo brand business:

35% - TIKTOK matrix brand livestreaming business

- Develop TikTok matrix brand livestreaming business growth via target consumer understanding, occasion & content optimization & iteration, portfolio test and learn, data & platform algorithm systematic tracking and analysis;

- Use data tools to connect dots to energize brand & strategic innovation, develop brand E2E business model;

- Motivate DP to achieve high growth and improve business efficiency;

25% - TIKTOK KOL business co-operation

- Co-operation with KOL business partner to achieve growth via business model understanding, FCST accuracy, inventory management and product operation;

30% - Store operation management

- Uplift TIKTOK store business growth via portfolio testing, content optimization, platform resource maximization, data management etc.

- Responsible for stores multi-channel sales FCST, inventory management, operation management

- Responsible for TIKTOK multi-channel P&L

10% - Ad-hoc EC/DTC projects

- Be part of project team to trial new business model test and building, related innovation incubation, E2E digital media and content optimization, PPA design etc.

'1.At least 5-6 years of experience in consumer insight, data analysis fields with proven tracking record of consumer insights initiatives. Both agency and client side experience, FMCG is must (food & beverage preferred)

2. Ecommerce data analysis methodology expert, familiar with the latest digital commerce tools & knowledge of consumer analysis models (RFM, AIPL funnel analysis). Stong consumer empathy capbility and able to develop sharp insights.

3. Strong data analysis and insights generation skills and capbility, translate complex data/information into actionable insights and recommendation, with clear logic and compelling story by connection dots of information from different sources.

4.Excellent communication skiils with ability to collaborate effectively with cross functional teams

5.Fluent in written and spoken English.