Mini Program Strategy and Execution

1.Leading the project of CPB ECMP revamp by developing the overall strategy of CPB ECMP, serving the purpose of building up “the true brand hub” of CPB to demonstrate the brand value as the same time providing ECMP customer luxury shopping experience.

2.Drive the growth and engagement of ECMP through innovative EC campaigns, and loyalty program.

3.Tailor-made ECMP assortment, content and consumer journey based on data analysis and product understanding.

4.Close monitor KPI and being responsible for mini program business result.

Platform Partnership

1.Closely work with Tencent staff, maintain good relationship with them and proactively conduct new trials together with platforms.

ECMP Infrastructure

1.Collaborate with IT and product team to continuously improve mini-program functionality, interface and performance.

2.Ensure ECMP integration with with other systems like CRM, OMS…etc

1. Education: Bachelor’s degree (Prefer CRM, Data Analysis, Marketing, Communication, etc)

2. Background: at least 3 years’ working experience, better in ECMP in prestige beauty industries.

3. Language: Good oral and written skill in English(CET 6/BEC/TEM-4, etc)

4. Skill: excel and PPT skill is must, presentation skill is a plus.

5. ECMP operation experience

6. Data analysis and market insight

7. Problem solving and result-oriented

8. Timeline and multi-function management skills

9. Good communication skill

10. Team Player and cooperation for whole brand development

11. Pursue challenge and self-improvement

12. Good Business and Marketing Sense