公司简介

“百事公司是稳居全球500强的食品和饮料公司之一,业务范围遍及世界上近200个国家,拥有20+个年销售额超过10亿美元的品牌,诸如深受众多消费者喜爱的乐事薯片、百事可乐、桂格麦片、百草味等产品。”
“百事公司是稳居全球500强的食品和饮料公司之一,业务范围遍及世界上近200个国家,拥有20+个年销售额超过10亿美元的品牌,诸如深受众多消费者喜爱的乐事薯片、百事可乐、桂格麦片、百草味等产品。”
1.Consumer-centric Nutrition Portfolio Strategy
Accelerate new business growth by planning long-term emerging channel portfolio strategy, to capture new trend and channel shift momentum
2.Nutrition Innovation Development
Launch meaningful and scalable innovations to tackle shopper unmet needs in emerging channels.
Craft claim strategy, occasion-relevant packaging innovation and drive effective PPA design.
3.Brand Penetration Building
Build Quaker brand penetration in diverse occasions with effective consumer education communication and in-store experience design
-Bachelor and above, at least 5 years of marketing experiences with proven success in FMCG innovation
-Experienced in new product development (must-have)
-Outstanding influencing skill and interpersonal skill, able to drive efficiency and clarity when handling projects with high complexity
-Strong business acumen and consumer/market centric thinking
-Self-motivated, high agility, result-driven mindset, excellent in managing multiple tasks
-Fluent in English, excellent in presentation skills
Differentiating Competencies Required:
-Customer-oriented mindset, with strong presentation skills: the role will be responsible for customer sell-in of PEP strategy and innovation pipeline, hence requires strong communication skill
-Entrepreneurship, resilience and “test and learn” spirit
-Able to work with high complexity: the role will lead 50 people from all categories to drive speed to market result, which requires strong critical thinking and clear mind
-Strong learning agility: curious to learn and adapt learnings to daily work
-Strong capability to explore in the unknown and uncertain context, knows how to deal with ambiguity
-Strong ownership and proactive to come up with creative solutions when in front obstacles