市场部欢迎你

深谙品牌形象对人心所向的影响，充分调动品牌力量与丰富的IP资源；锚定精准的市场定位，策划独具创意的上海迪士尼度假区神奇时刻；让我们久负盛名的品牌形象，赢得更多游客的喜爱，点亮所有人心中的“奇梦”。立足本土、与国际接轨的市场营销格局，将赋予你更多维度的技能提升和视野拓展，为你的职业篇章写下奇妙的故事。

职位介绍：

该职位负责通过与来自商业和其他业务部门的演职人员合作，以推动乐园其他业务线的市场营销商业伙伴，帮助并支持乐园商品部、迪士尼小镇、三十三俱乐部以及其他业务线的业务伙伴发展相关产品市场定位、营销方案和沟通传讯。

工作内容：

•帮助与支持乐园相关业务线（包含商品、迪士尼小镇、三十三俱乐部以及其他）的市场战略发展，品牌和产品市场定位和故事，领导营销方案的制定，面对目标客群进行沟通和销售转化

•负责上海迪士尼独家区各业务线的市场营销工作

•管理项目预算和相关营销资金

•通过与其他业务线合作促进的长期和短期生意发展

•制定营销和传播策略，培养和确保产品在细分目标市场的知名度

•制定策略以推动销售转化率

•与运营和其他业务线合作，确保游客在整个旅程中的体验并获得游客认可，旅程包括抵达乐园前、乐园内和离开乐园

•定期审核和检查项目，并组织各个团队和业务线之间的讨论

•与消费者洞察团队合作，收集并提供有关项目改进和客户体验洞察

Welcome to the Marketing Team

Our team understands the impact of the brand image and how it influences people’s opinions. We leverage the strength of the brand, its diverse IP resources and precise market positioning and innovative planning to create magical moments at Shanghai Disney Resort that captivate guests and ignite their dreams. By leveraging local insights and aligning with global marketing trends, you will enhance your skills and expand your professional horizons, creating an enchanting chapter in your career journey.

Job Summary:

The position is accountable for partnering with the marketing business partner for LOBs including Merchandise, Disney Town, Club 33 and others, to help and support the LOBs business owners and partners to develop marketing strategy and product propositions, and communication.

What You'll Do:

•Work and partner with Merchandise, Disney Town, Club 33 and others to develop the marketing strategies, brand and product propositions and stories, communications plan and executions to the target consumers.

•Accountable for the marketing strategies, communications and the contribution to the business

•Manage the project budget and related marketing funds

•Lead the ongoing program development by partnering with other Line of Business

•Set up marketing and communications strategies to ensure product awareness to reach target segments and markets

•Develop strategies and tactics to drive sales conversion including in-park upgrade and new buyers

•Partner with Operations and other Line of Business to ensure guest recognition and experience throughout the guest journey including pre-arrival, in-park and after park visits

•Set up regular reviews of the program and facilitate discussions across various teams and Line of Business

•Work with Consumer Insight Measurement Analytics team to collect and provide guests experience insights for the ongoing improvement of the program and guest experience

•拥有至少5年的市场营销和品牌及生意管理经验

•拥有卓越的领导力和跨团队影响力

•拥有业务驱动型思维方式和大局观

•一个敏捷且拥有战略思想的决策者

•拥有良好的判断力，能够自我激励，具有解决问题的能力

•具备高效和有效的沟通技巧

•大学本科及以上学历，MBA优先

•熟悉项目管理和业务规划者优先

•成功的候选人须在项目开发、系统和技术、运营以及跨业务等领域均有杰出表现，且能够有效获取业务和消费者洞察信息，并有能力将之转变为商业策略

Desired Qualifications:

•At least 5 years of experience in Marketing, Brand and Business Management

•Ability to lead and influence without formal reporting authority

•Business driven mindset and holistic approach

•A quick and strategic thinker with ability to make decisions

•A problem solver and self-motivator with good judgment

•Efficient and effective communication skills

•Bachelors’ degree or above, MBA degree preferred

•Preferred good knowledge of project management and business planning

•The successful candidate will operate with comfort across program development, systems and technology, operations, and across lines of businesses. The individual has to demonstrate the capability to effectively grasp business and consumer insights and transform into commercial strategies.

关于上海迪士尼度假区：

我们邀请你一起来创造神奇。

在上海迪士尼度假区，你将会与多元多样、才华横溢的演职人员伙伴通力协作，在创造快乐的过程中，唤醒内心最纯粹的快乐，收获工作自豪和满足感。愿与你一起，启迪梦想，探索你的奇妙职旅！

* 我们致力于提供平等的就业机会。

* 具体的福利基于职位有所不同，可能根据公司政策进行调整。

* 上海迪士尼度假区不会委托任何人或第三方机构向求职者收取费用。候选人请务必通过度假区官方招聘渠道获取度假区招聘的相关资讯。

About Shanghai Disney Resort:

Join us in creating magic together.

At Shanghai Disney Resort, you will have the opportunity to collaborate with a diverse and talented group of cast members. We take pride in creating joy and satisfaction in our work, and we cannot wait to explore this incredible career journey with you.

Inspire the magic. Discover your journey of wonder.

* We are committed to providing equal employment opportunities.

* Specific benefits vary between different roles and may be adjusted according to company policy.

* Shanghai Disney Resort does not charge a fee to submit job applications and has not authorized any individual or company to charge to do so. Please always check our official channels or platforms for the most relevant recruitment information.