公司简介

-Local Brand Managers OR global / regional / local sub-function specialists within a specific marketing sub-function. -Define product strategy in agreement with local management and global marketing department, and implement supporting tactical plans/projects.
Major accountabilities:
•Prepares content of Integrated Brand Teams and Launch Teams.
•Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s) -Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
•Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
•Identifies area market insights and opportunity via customer interactions -Executes central marketing activities as well as regional initiated marketing activities -Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives -Collaborate with Marketing and Medical teams to maximize activities: -Scout centers, KOLs and OLs by disease within assigned territory -Identify specific needs for each segment of patients and the implications of the disease for each of them within assigned territory
Key performance indicators:
•Market share & market share growth.
•Performance management and employee relations, feedback, meetings, surveys (i.e. Field Force, Marketing capabilities, Global Marketing, Medical Department,Regulatory Department) -Ensure full compliance to all regulatory requirements
Minimum Requirements:
Work Experience:
•Cross Cultural Experience.
•Project Management.
•Operations Management and Execution.
Skills:
•Agility.
•Asset Management.
•Commercial Excellence.
•Cross-Functional Collaboration.
•Customer Orientation.
•Digital Marketing.
•Healthcare Sector Understanding.
•Influencing Skills.
•Marketing Strategy.
•Negotiation Skills.
•Operational Excellence.
•Priority Disease Areas Expertise.
•Product Lifecycle Management (Plm).
•Product Marketing.
•Product Strategy.
•Stakeholder Engagement.
•Stakeholder Management.
•Strategic Partnerships.
Languages :
•English.
为什么选择诺华:帮助患者及家属不仅需要创新科学,还需要一支包括你我他在内的充满智慧与激情的团队,大家相互协作、支持与激励。共同实现突破,改变患者的生活。一起共创更好的未来,你准备好了吗?
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薪酬与福利:您可以前往诺华官网了解我们帮助您实现个人与职业发展的举措。
Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together?
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Benefits and Rewards: Go to Novartis career website to learn about all the ways we’ll help you thrive personally and professionally.
Operational Excellence
Negotiation Skills
Stakeholder Engagement
Influencing Skills
Priority Disease Areas Expertise
Marketing Strategy
Agility
Asset Management
Cross-Functional Collaboration
Product Strategy
Product Marketing
Customer Orientation
Healthcare Sector Understanding
Strategic Partnerships
Product Lifecycle Management (PLM)
Digital Marketing
Stakeholder Management
Commercial Excellence