As the Regional Director – Brand Management, you will be responsible for developing and implementing brand strategies to Goodyear’s brand equity and market presence. You will lead a team to execute marketing campaigns, manage brand assets, and ensure brand consistency across all channels.

Responsibilities:

- Develop and implement comprehensive brand strategies to meet company objectives.

- Lead a team of marketing professionals to execute marketing campaigns and initiatives.

- Oversee brand positioning and messaging to ensure consistency across all marketing channels.

- Analyze market trends and consumer insights to optimize brand positioning and messaging.

- Collaborate with cross-functional teams to develop and launch new products and services.

- Manage brand assets, including logos, trademarks, and marketing materials.

- Monitor and analyze brand performance metrics to measure the effectiveness of marketing campaigns.

- Stay up-to-date with industry trends and best practices in brand management.

- Perform additional tasks/projects assigned by the senior marketing director

• Experienced Consumer Goods Brand Marketing skills and Media skills

• Innovative and creative thinking

• Organization leadership and team development : Able to influence across the countries through functional leadership

• Strong analytical & strategic

• Drive for results in prioritized manner (balanced sense of urgency)