Win in Product strategy

• Take responsility for the Sales and PGP of FTW Category in China

• Build the seasonal commercial plan Key marketing -> Initiatives and stories, Product offer, Price list & Trade terms (including KA assortments and program), Forecasts, Sales rep / territory target (Nb of door per channel and Sales per doors)

• Be responsible for the seasonal buying plan -> Demand planning, Budget, SRP, PGP, Buffer, Product assortment.

Sell in /Sell thru success

• Define and Drive the optimal offer (Product Assortment, Price (Retail / Wholesale / Net), marketing package) for sell-in to each retail channel in the local market as well as for the strategic accounts in the market

• Works closely with the cross function to develop a winning category proposition to implement the plan through the customers

• Assistant Brand Merchandising Manage to work closely with the Sales force (Local Sales Meeting and follow up) to implement the commercial plan, train and follow up on key initiatives and products (build sales targets and KPI’s used and followed by the Sales Manager) and take part in some key meeting with customer to support the plan.

• Be responsible for “Trade show event”

Marketing monitoring

• Collects and synthesizes local market trends and shares back this market knowledge to the global or regional brand organization.

Demand planning

• Support on demand planning/forecast and calibration within needed time frame. Quantify local market demand to article & SKU level based on brand commercial strategy and sales plan.

• Review orders from market, customer and consumer on weekly or monthly basis which is the core input of demand. Build smooth communication with Regional or Global Supply Chain.

Inventory Analysis &Stock/Liquidation management.

• Consistently and closely tracking sell thru result in season, gather customer insights and offer merchandising solution to drive both sell in & through.

• Leadership & communication: Lead the Category/brand into the local organization to implement the plan and work closely with Brand or Category HQ to build the local merchandising plan and give feed-back.

• Demand Planning: Develops detailed demand plans for growth in local market, including expansion in category by channel. Prepares range and marketing programs to enable SAMs and field force to achieve local market objectives

• Analytical skills & Problem Solving: Able to synthesize multiple market signals to identify drivers and barriers to retail purchase. Develops compelling programs to enable product range to succeed in the local environment

• Accountability for Results: Results oriented for the brand’s target achievements with high accountability.

• Listening skills & solution selling: Carefully addresses key market trends through product range and programs made available from global and regional brand organization. Develops compelling ranges for key distribution channels and strategic accounts

• Presenting: Is an articulate & effective in presenting the product and brand to the field force and key customers

Business acumen: Combines strategic & financial analysis to identify business opportunities. Develops plans to enable brand or category to balance short- and long-term objectives