Industry marketing translates the organization’s business objectives, market opportunities and portfolio of offerings into a well-defined, cohesive go-to-market strategy for an industry vertical. The industry marketing specialist aligns products, services and solutions to market segments, thereby driving clarity and efficiency in go-to-market execution

The Senior Industry Marketing Specialist will leverage knowledge of the industry, buyer and influencer personas and assigned portfolio in order to maximize the global commercialization efforts. This individual will collaborate extensively with the relevant sub-unit leader(s) and business team to provide commercial insights and data that supports new and existing portfolio decisions, develop the messaging, and strategy that empowers the marketing organization to develop and execute a plan that meets the growth targets and business objectives, and work with the sales organization on enablement, global customer presentations and their revenue generation efforts.

1. Participate in global strategy development for a defined industry or region, inclusive of the full set of solutions across all relevant Customer Operating Units.

2. Support development a go-to-market playbook and interlock across the marketing organization to help meet defined growth targets and tactical marketing support needs.

3. Partner with strategic marketing and other key stakeholders to develop and/or include strategic inputs in marketing plans including market sizing/segmentation, competitive analysis, buyer personae, and positioning.

4. Owns development of key messaging and value propositions for all industry buyer segments. Partners with product marketing as needed to ensure all relevant offerings and solutions are incorporated into UL’s industry level go to market approach.

5. Develops ABM efforts and supports strategic account planning and engagement for relevant global and strategic accounts

6. Translate the business objectives, market opportunities and portfolio of offerings of the COU sub-unit(s) into a well-defined, cohesive go-to-market strategy across all relevant industry verticals.

7. Ensures sales enablement needs are understood and met, partnering with Commercial Excellence as needed

8. Act as the liaison for the business, ensuring the marketing plan is achieving the growth and desired results of the business.

9. Follow the UL Standards of Business Conduct, and follow all physical and digital security practices

10. Contribute to business success by performing other tasks as required

• Bachelor of Science/Bachelor of Arts degree in marketing, communication or related field, plus generally more than six years of experience

• Strong writing and presentation skills

• Collaboration

• Ability to lead with influence

• Customer-centric orientation

• Business acumen

• Budget management

• Analytical skills

• Strategic mindset

• Strong capabilities and experience working with senior leaders

• Able to understand technical and scientific issues and to translate complex information for nonscientific audiences

• Proficiency in Microsoft Office and experience managing and/or using a wide array of internal communication tools