皇冠假日酒店®及度假村 · 三亚海棠湾仁恒皇冠假日酒店-市场销售部

市场传讯主任-(Hotel50671)

薪资面议  /  三亚

2021-12-27 更新

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职位属性

  • 招聘类型:社招
  • 工作性质:全职
  • 部门:市场销售部
  • 酒店名称:三亚海棠湾仁恒皇冠假日酒店

职位描述

-Support the Marketing Communications Manager/Director to create and execute the hotel’s Annual Marketing Plan

协助市场传讯经理/总监编制和执行酒店的全年市场推广计划

-Align marketing communication activities to hotel’s key business segments to ensure clear return-on-investment (ROI) for time and budget invested in the activity 保持市场推广活动与酒店主要业务细分市场的一致性,确保活动中对投资回报率 (ROI) 有明确的时间和预算支持。

-Support the Marketing Communications Manager/Director to develop media contacts and organize media activities to promote good publicity and drive hotel awareness.

协助市场传讯经理/总监发展良好的媒体关系,策划新闻发布会以及其它公关活动,提高酒店知名度和抵销负面影响。

-Build continued hotel awareness by delivering new hotel stories and press releases of promotion or event to media, trade publications and local community 通过发送新的酒店报道、推广或活动的新闻稿给媒体、商业刊物和本地社区,建立持续的酒店知名度。

-Support the Marketing Communications Manager/Director to execute hotel events including budgeting, guest list, agenda/programme, media participation, photography/video and gifts 协助市场传讯经理/总监管理酒店的市场活动,包括预算,客人名单、议程/计划、媒体参与、摄影/视频及礼品。

-Develop hotel and marketing collaterals according to Brand standards for promotions

根据品牌标准,设计并制作酒店和市场推广的宣传印刷品。

-Manage IHG Hotel Content Manager (HCM) system to update text and images to drive content quality and Brand standards

管理IHG酒店HCM内容管理系统,更新文字和图像,优化内容质量并最好地呈现品牌标准

-Manage hotel image database from official hotel photos and event photos to use in hotel promotion 管理酒店图像数据库包括官方酒店照片和活动照片等,用于酒店推广

-Manage hotel social media system and processes to support tactical campaigns, engage hotel guests and build hotel client database

管理酒店社会化媒体平台,支持策略性促销活动,建立酒店客户数据库。

-Monitor awareness of competitor marketing activities and use the information to support the Marketing Communications Manager/Director in developing marketing strategies 关注竞争对手的知名度及推广活动并协助市场传讯经理/总监制定策略时充分利用信息。

任职条件

Required Skills 技能要求

-Demonstrated ability to interact with and present to customers, employees and third parties that reflects well on the hotel, owning company, the Brand and IHG.

展示与客户,员工和第三方之间互动与表述的能力,充分诠释酒店,业主公司、品牌和IHG。

-Strong time-management skills and able to multi-task

较强的时间管理技巧,能够处理多重任务

-Strong writing skills in Chinese and English

较强的中英文书写表达技巧

-Proficient in the use of all Microsoft Office software

熟练使用所有的Microsoft办公软件

Qualifications 学历

-Bachelor’s degree in Marketing, Mass Communications, Media or related field.

市场营销、大众传播、媒体或相关专业的学士学位。

Experience 经验

-At least 2 years of relevant work experience or 4 years of combined university education and work-related experience.

至少2年相关工作经验或4年的大学教育和工作经验等效结合。