RESPONSIBILITIES:

• Own and manage traffic generation to secure the delivery of our commercial ambition.

• Develop and execute performance marketing strategy as part of eCommerce strategy.

• Align with brand marketing and merchandizing team on marketing/platform calendar and merchandizing priorities

• Gain traffic and market share from competition through performance marketing tools with support from 3rd party agency and big data capability of digital commerce platforms.

• Drive and grow share of FULL PRICE sales.

• Win on key commercial moments such as D11 in traffic on all Digital Commerce platforms.

• Manage media agency, develop and execute Marketing working budget plan to drive search & other paid traffic on top of organic growth.

• Optimize marketing working budget spending and tracking; document all activations by monitoring results against Objectives/KPI; constantly improve effectiveness, efficiency and return on investment.

• Define and conduct program for real-time auctioning on Display Marketing, optimizing Customer Lifetime Value ratio.

• Lead Consumer assets management to facilitate scalable and sustainable growth. Collaborate with ISV and digital platforms to drive Awareness, interest, purchase and loyalty in both quality and volume.

• Stay tuned with the latest digital trend and new methodology of performance marketing

KEY RESULTS AREAS:

• Deliver regular business reports, ad hoc in-depth analysis and post-event key learnings for future optimizations

• Collect competitor information and market insights from Tmall

• Other Commercial KPIs, including GMV, Discount ratio, Profit margin, Bounce rate, Conversion rate, VPT, etc..

• Performance of service providers (TP) / media agency.

• Consumer Assets management: Awareness, interest, purchase and loyalty; both quality and volume

• Insights on competitors and digital trends

• 6+ years of experience

• Solid experience in digital marketing & commerce

• Solid experience in collaboration with Tmall / JD / Tiktok

• Both detailed and result oriented

• Overtime and high workload at key commercial periods

• Keep active and passionate working spirit and attitude even in high pressure

• Resourceful and sensitive to new market / digital trend

• Strong knowledge on China digital landscape

• Solid SEM / programmatic display / consumer assets management expertise and Agency / ISV management experience

• Strong analytical skills and fact-based orientation in decision making

• Ability to influence cross functional teams, cultivate relationships; Build consensus & influence business partners.

• Creative in problem solving and accountable for results