Formulates & develops DTP channel strategies, sales target, investment plan, etc.
• Gathers market data on environment, competitors, DTP customers & Tumor patients’ needs, patient journey.
• Conducts situation analysis, with input from internal & external stakeholders.
• Elaborates clear SWOT, resulting in identification of Key Issues.
• Formulates the Marketing Mix (product, price, place, promotion).
• Develops sales forecasting.
• Develops positioning and communication strategies
Demonstrates high level of OC product knowledge and therapy area knowledge under responsibility
• Takes initiative to maintain and upgrade OC product knowledge through reservation & training & testing product knowledge
• Identifies marketing opportunities based on medical information, market knowledge, and competitor knowledge.
• PPT production for OC product , Deliver key message for OC product
Supports Sales team to deliver sales objectives & activities
• Co-ordinates and conducts product training.
• Develops creative product/brand campaigns reinforcing the positioning.
• Designs and develops promotional materials reinforcing the product/brand positioning and competitive advantage.
• Presents clear product and market strategy at cycle meeting to sales team.
• Evaluates effectiveness of promotional material with field force then conduct Recall Test, and adjusts as necessary.
• Plans and conducts field visits with sales team to monitor market dynamics.
Team effectiveness, including AZ network
• Builds cross-functional team effectiveness with marketing, sales, legal, compliance，finance，medical colleagues to ensure successful delivery of strategies.
• Shares best practice and learning with marketing colleagues to build knowledge and competence.
• Maintains good interpersonal relationships.
• Takes responsibility for own personal development
Understands the customers and environment: conducts market research
• Listens actively to DTP customers
• Identifies the need for market research (e.g. gaining customer insight, adoption tracking, test positioning and messages, message recall test, pricing etc.)
• Prepares a comprehensive and clear market research brief
• Analyses agencies’ proposal and identifies the right agency for research, manages and monitors research project with agency
• Analyses and interprets the research data presented to assist in strategic decision
