This role provides leadership and management to the following areas:
Product portfolio management
Work with local/global BD to deliver externalization initiatives.
Brand marketing- Deliver brand strategies, innovative execution plan and LCM plan (life cycle management plan) based on deep customer insights for in-line brands.
1. Provide leadership and direction to staff
Create and communicate a clear vision for the division/department.
Define long and short-term objectives and get team alignment and commitment.
Strive to ensure performance and achievements.
Make decision and take accountability for actions.
Foster can-do attitudes and result oriented mindset. Demonstrates confidence and conviction.
Stimulate conceptual thinking and creativity; challenge status quo for continuous improvement.
Influence and input in company decisions.
Create an open and trusting atmosphere.
2. Builds strategic and execution plans to achieve/maintain market leader position and deliver business targets
Lead cross functional brand team to develop brand strategy and execution plan
Stimulates out-of-box thinking to create innovative business model.
Effectively manage investment/resource allocation and budget spent (A&P, P&L) phasing to maximize return.
Work with HR and Sales Director to recommend incentive schemes based on brand priorities.
Ensure flawless implementation of marketing plans.
Track achievement against plan to identify and address key issues and opportunities
3. Builds strong relationships with key stakeholders, internal and external
Work with marketing team and other functions to identify key stakeholders.
Ensure cross-functional alignment and collaboration to achieve brand objectives
Build and maintain professional relationship with key external stakeholders including KOLs, medical societies and business partners to gain endorsement
4. Builds and retains an effective marketing/customer focused team; Ensures excellent cross-functionality
Recruit, retain and motivate a diverse team of individuals.
Define clear roles & responsibilities, performance KPIs , expected behaviors for the team.
Direct, coach, support, reward and develop the team.
Conduct talent review; develop career development plan and succession plan for each team member.
Collect best practice to share with the team and regional/global colleagues.
Lead the team to prepare for successful cycle meetings, etc.
5. Ensures effective systems & processes
Ensure team members meet administrative requirements (A&P planning & reporting, Expense reports, etc)
Adhere to company policies and procedures.
Prepare and presents monthly report on achievement of target, reason for deviation and variances to senior management.
Seek improvement for fast and effective processes.
6. Adherence to AZ and industry code of conducts, ethics and code of marketing practice
Align with the values and vision of AZ
Actively encourage development of the AZ culture
Ensure compliance with AZ code of conduct, Corporate Governance and Audit requirements
Ensure compliance from all staff to guidelines, codes, policies and procedures
Ensure that company confidentiality is maintained (i.e. intellectual property, product, strategic and salary information)
Disclose potential breach of codes or conducts
