Purpose & Overall Relevance for the Organization:
•Lead and steer the execution of the GCA/Global Brand Strategy locally through consistent deployment and development of GCA sign-off set up and the retail marketing plan also toolkits throughout the GCA country clusters, delivering into all relevant Brand and Commercial KPIs.
Key Responsibilities:
•Collaborate with GCA CE team, BUs, Brand coms, MOPs, CTC and global GTM team to ensure smooth and high-quality GCA sign-off set up twice a year.
•Develop retail marketing toolkits and guidelines based on GCA annual retail marketing plan and seasonal ISC calendar of GCA country clusters, supporting both the global brand priorities and category needs.
•Lead conversations to influences global Retail Marketing on GCA country clusters omni channel retail marketing needs together with respective BUs.
•Lead the collaboration between the GCA VM planning and country clusters retail marketing omni channel team to determine how marketing campaigns and ISC materials “come to life” at retail by developing monthly ISC plans.
•Lead in the development of the overall GCA retail marketing MWB plan in accordance to GCA sign-off set up and the annual retail marketing plan across GCA country clusters.
•Facilitate the internal and external communication of the developed retail marketing plans within the organization.
•Leads the process of plan monitoring and tracking all retail marketing activities
•Provides analysis of the results of the key retail marketing initiatives
•Manage and maximize all key vendors partners, including but not limited to: Creation, Props, POP, Retail Activation, etc. to ensure that the partnerships are maximized.
•Work with the GCA CE HUB and GCA CE team in resolving issues related to retail store development, in-store communication and visual merchandising activities at
•Provides leadership for horizontal as well as vertical reports
•Sets performance plans with each direct report◦Plans include goals, key job responsibilities, competency development, measures, and follow-up activities.
◦Reviews include goals, key job responsibilities, company values and competency development.
•Provides coaching & feedback to subordinates
•Ensures that direct reports set performance plans with subordinates
•Cooperates with superior & HR in all pay decisions regarding subordinates
•Generates a high level of teamwork between all Departments
•Other job-related work assigned by supervising manager
KPIS
•On-time, high quality implementation GCA sign-off
•On-time, high quality and cost effective deployment of in-store communication program
•Meet GCA sales target.
•NPS
Key Relationships:
•GCA Brand Communications
•GCA BUs
•GCA CTC
•GCA VM planning
•GCA MOPs
•GCA CE HUB
•GCA CE team
•Country clusters Omni Channel Retail Marketing
Knowledge, Skills and Abilities:
•Excellent verbal and written communication skills (both English and Mandarin)
•Strategic mindset with strong executional abilities
•Excellent presentation skills
•Excellent leadership and cross functional management skills
•Strong aesthetic and creative sense
•Ability to balance aesthetics with business acumen
•Ability to build and inspire a talented team
•Proven ability to train, develop and retain talent
•Excellent skills in motivating, coaching and engaging teams
•Ability to plan, prioritize and organize
•Works well under pressure
•Proactive with a positive attitude
•Advanced user of MS Office suite of products
