Sr. Marketing Manager - SMB & Channel, China Merchant Segment

Salary negotiable  /  12Y  /  Shanghai

2022-11-07 Update

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Job type

  • Recruitment Type:Social Recruitment
  • Work Type:Full-time
  • 职位分类:Sales & Marketing

Job descriptions

Key Responsibilities

• Partner with in-country teams and key stakeholders to create and deliver best in class segment marketing plans across the funnel to engage merchants and grow market share.

• Partner with the inside sales teams to co-ordinate and optimize sales pipeline via marketing channels based on sales targets.

• Partner with the channel sales teams to maximise penetration of priority channel partners based on geo strategy, with channel campaigns and best in class presentment opportunities.

• Lead efforts to synthesize merchant targets, addressable audience and target penetration across portfolio and define areas of focus to increase results.

• Clearly articulate Value proposition and key messaging for targeted merchant groups.

• Own and execute against the merchant facing marketing calendar.

• Play the Portfolio game to optimize resource allocation and program prioritization.

• Partner with insights and analytics to identify new opportunities and to form marketing plans.

• Manage, mentor and inspire the merchant segment marketing team, to achieve their goals, to contribute to the business and to develop, learn and grow while they build a successful marketing career at PayPal.

Job qualifications

Key Skills

• Business marketing expert and understand ecommerce/payments space

• 12+ years of B2B and digital marketing experience leading paid, social/partnership marketing.

• Ability to establish a strategic vision and plans aligned to brand and business objectives.

• Ability to work within tight deadlines, adjust to changes in priorities and balance short-term needs with long-time strategic initiatives.

• Ability to manage the execution details to bring campaigns to life.

• Experience in collaborating with dynamic and global organizations.

• Thrive in a self-starter, past paced and changing environment.

Job requirements

  • Degree:Bachelor at least
  • Work Experience:12Y+
  • Language:英文
  • Management Experience:Required


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