Senior Director VM Planning
Area: Marketing
Department: Brand Activation
Director Reporting Line: VP Brand Activation
Indirect/Secondary Reporting Line: N/A
Subsidiary/Country: adidas Group
Location: China
GSMS Grade: M1
Number of Personnel Managed: 6
Cost Center/Budget and/or Revenue Responsibility: No
Purpose & Overall Relevance for the Organization:
Lead and steer the execution of the Global Visual Merchandising Strategy, ensuring consistent and inspiring in-store consumer experience at retail throughout the Market, delivering into all relevant Brand and Commercial KPIs.
Key Responsibilities:
Oversees the development of locally interpreted global visual merchandising concepts and standards for the VM Implementation and VM Training teams to successfully execute field VM objectives at retail.
Lead the partnership with the Store Development team to develop pilot store opening VM plans.
Lead the collaboration between the VM planning and Retail Marketing Omni Channel team to determine how marketing campaigns and ISC materials “come to life” at retail by developing visual merchandising guidelines with monthly trading focus.
Lead the cross functional working relationship between VM planning and Brand Merchandising (CtC) team to create visual merchandising packs to communicate VM plans of selected store clusters at Sales Trainings, Trade Meetings.
Lead in the training of either the VM Implementation or VM Training teams on how to interpret developed guidelines to facilitate them in executing VM in the field.
Build, lead and develop a strong team of 4 Visual Merchandising professionals in function to meet pre-determined KPIs and targets.
Key Relationships:
Concepts to Consumers (CtC) – Brand Merchandising
Other departments under Brand Activation
Retail - Assortment Planning, VM Implementation, VM Training/Franchise VM
Retail Expansion – Store Development
Knowledge, Skills and Abilities:
Excellent visual merchandising skills
Excellent leadership and cross functional management skills
Strong aesthetic and creative sense with a keen eye for design and styling
Ability to balance aesthetics with business acumen
Excellent verbal and written communication skills (both English and Mandarin)
Ability to build and inspire a talented team
Proven ability to train, develop and retain talent
Excellent skills in motivating, coaching and engaging teams
Ability to plan, prioritize and organize
Works well under pressure
Proactive with a positive attitude
